Is Video Marketing More Effective than Blog Writing?

Blog posting has been around for a very long time, brought us a lot of value, has evolved a lot, and is certainly not slowing down. On the other hand, the number of people engaging with online videos has never been bigger. Read more about how video marketing is taking over and why you should definitely consider implementing it in your digital strategy

The impact video has made…

over the years is spectacular. We will see less static imagery in the future and more animated and video content.

If you want to understand why others are putting the work in, you should look at the numbers:

81% of businesses use video as a marketing tool — up from 63% over the last year (Hubspot)
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)
6 out of 10 people would rather watch online videos than television. (Google)
Mobile video consumption rises by 100% every year. (Insivia)
72% of customers would rather learn about a product or service by way of video. (HubSpot)
People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
92% of users watching videos on mobile will share it with others. (Wordstream)
By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
59% of executives say they would rather watch a video than reading text. (Wordstream)
75% of all video plays are on mobile devices. (eMarketer)
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Not convinced yet? Ok.
Video advertising is nothing new.

Long before the internet, we would (sometimes happily) watch the advertisements on the television. As we watched TV, many of these even stayed on our minds for the rest of our lives.

I’m sure that everyone reading this will be able to remember at least one ad from their childhood. But today, we want to dive into why a video advertisement is more effective than blog posting.

Let’s jump right in.

Facebook and Social Media videos

When we think of social media, one of the first things that come to mind is videos.
And there is a reason behind that.

62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land)
Social media posts with video have 48% more views. (The Marketing Helpline)
Video promotions are now equally as popular as photo promotions on Facebook. (Socialbakers)
Snapchat users watch 10 billion videos each day. (Mashable)
Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
The highest earner on YouTube made $22 million last year. He’s 7 years old.
Facebook has over 8 billion video views per day. (TechCrunch)
75 million people visit Facebook’s video platform every day. (Adweek)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
Social video gets shared 1200% more than text and images combined. (Wordstream)

Social media has become a place where you not only go to connect with friends and have fun, but resolve everyday problems, learn new things, and even help the community grow.

Youtube Videos

Unarguably one of the best places to advertise with a video is on YouTube. Unless someone has YouTube Premium (which very few do), most videos are going to require you to watch at least 5-15 seconds of an advertisement.

YouTube is the second most popular website after Google. (Alexa)
YouTube has 22,700,000 subscribers (and counting!) (SocialBlade)
65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
Users view more than 1 billion hours of video each day on YouTube. (YouTube)

video marketing — Social media vector created by stories – Freepik.com

YouTube is essentially the evolution of TV advertising, as a lot of people have moved from their TVs to computer monitors and mobile phones.

Blog Posting

We are not going to say that blog posts hold a certain value, then can be an effective way to advertise, particularly when you figure out how to promote discreetly, and you focus more on providing actual value to the reader.
We actually have an article on How to Market Without Paid Ads which is a true gem to anyone wanting to use all options available.

Optinmonster has some interesting stats about blog posting:

Each month, approximately 409 million people view more than 20 billion pages.
77 million new blog comments are generated by readers each month.
Blogs have been rated as the 5th most trustworthy source for gathering online information.
the number of bloggers in the USA is expected to grow to 31.7 million in 2020.
There are more than 500 million blogs that exist in 2019.
Tumblr has more than 440 million blogs.
WordPress has about 60 million blogs.
Blogging has grown by 12% since 2015.
At this moment, there are roughly 1.9 billion web pages. Judging by the growth rate, we will be hitting 2 billion in less than a year.
Blog posting is in no way slowing down. But is a video too strong?

Modern Life means Busy Life

Most of us lead hectic lives. We will wake up early and go to work. Even when we get home from work, we’re going to have other commitments that we need to engage with. Cooking, cleaning, taking care of the kids, exercise.

People vector created by pch.vector – Freepik.com

Most of us will not have the time to be regularly reading blog posts but we always find time for a couple of videos.

We get tired after a Long day

Because we’re so busy when we finish everything, we don’t have the energy to read more things unless we have to (guess homework never ends…) or we know for a fact that is going to be something enjoyable.

A five-minute read might not seem like a lot, but when we can hardly keep our eyes open, what might at first seem like a bit of light reading is a huge challenge.

Video, on the other hand, is something that most of us will be willing to watch, even when we’re not in the most awakened states. It doesn’t require much mental energy at all.

They’re easy

As human beings, we’re lazy.
OK, maybe not all, but let’s agree that many are.

Because of that, we will want to do whatever is most comfortable. And most of the time, watching a video is going to be so much easier than reading a blog.
When you watch an advertisement video, all you have to do is look at a screen. However, when you read a blog, you need to look at each word, put them together to make sentences, and form meaning.

Big brands use video too

Let’s do a fun brain training exercise.
Think of a big brand.
I am 99.99% certain that the company you have just thought of has created video advertisements at some point. Most of the big brands realize the importance and allocate a lot of resources in video marketing.

Conclusion

Let’s be honest.
This is an article and since you reached the end of it, the last thing we want to do is tell you it was all for nothing or try to convince you not to read blogs.

But as someone who wants your company to do well, the fact is that video advertising is effective and you should include it in your marketing strategy.

Yes, it will take more time and energy. But when done right, the chances of someone seeing it and converting will be much higher.

We could talk all about reading and the benefits a blog will bring to you in the long run. But if you want leads and customers fast, you probably want to focus on video advertising first.

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