Without a doubt, TikTok provides marketers with a great way to build genuine connections with their audience, increase brand awareness, and even drive purchases on their website.

Whether you’re new to TikTok or you’ve been exploring this trending platform for a while, you know that there’s always something new to learn.

In this article, we discuss 5 TikTok marketing tactics you should be using in your social strategy to get the maximum of your time and effort.

#1 Be Consistent

We’ve said this over and over again, but consistency is key to driving social media growth. And when it comes to TikTok, things get even more serious.

TikTok trends come and go very quickly; therefore, posting relevant and fresh content is essential for driving success. In fact, according to TikTok, you should be posting 1-4 times per day testing different types of content and experimenting with new trends.

Although this number might seem out of reach at the moment, remember that TikTok is a platform that welcomes native, not-so-edited content. This means that you don’t have to spend hours filming a new video. Just make sure it’s relevant to what your target audience wants to see.

So, if you’re posting once every few weeks, don’t expect the numbers to go up overnight magically.

#2 Focus on Entertainment

People are scrolling through TikTok because they want to be entertained. And that’s exactly what you want to do through your content.

Whether you’re a marketer, influencer, or content creator, focus on creating engaging content that resonates with your audience. A great way to do that is to look into what works for others in your niche.

Browse similar channels in your area of interest to see which videos brought the most engagement, and try to recreate something similar while adding your own personal touch to it. That said, you can use TikTok’s built-in features to bring your video to life — filters, text, audio GIFs and more.

#3 Jump on the Trends

There’s no better way to go viral than to jump on the trends. Whenever you can, spend some time researching what’s trending right now on TikTok and try to jump in — be it challenges, trending TikTok sounds, and hashtags.

If you haven’t tried partnering with influencers yet, this is your sign to give it a go. Finding the people that can resonate with your target audience is key for driving results; therefore, you might want to spend some extra time on TikTok finding the right influencers for your brand.

Depending on your budget, you may opt for micro-influencers rather than a big celebrity name. Although micro-influencers have a lower count of followers, they typically have a stronger influencing power on their audience.

#4 Use TikTok Ads

If organic posting is not helping you reach your goals, TikTok ads can also help you find more customers, increase brand awareness, and build a community.

There are different types of ad formats to choose from, such as in-feed ads, top-view ads, brand takeover ads, spark ads, branded effects, and branded hashtag challenges.

Moreover, TikTok has also launched shopping ads to provide more ad solutions for marketers and brands within the eCommerce space. Here are the different types of shopping ads available on the platform.

Video Shopping Ads: Place hyper-relevant, shoppable videos across the For You page for people to check out your products.

Catalog Listing Ads: Easily promote your product catalog at scale with new placements across TikTok. No video assets needed!

LIVE Shopping Ads: Drive engagement from the For You page to your LIVE moments and show your products to shoppers who are more likely to buy.

#5 Don’t forget about the stats

You won’t know if you’re doing a good job or not unless you’re closely following the stats. TikTok allows you to view insights related to views, engagement, shares, follows, and many more.

Keep a close eye on insights to see what’s working well for you on the platform and what’s not. Over time, this will allow you to optimize your social media strategy and create in-demand content.

Start advertising on TikTok

If your efforts to advertise on TikTok haven’t been fruitful so far, then get in touch. Our team of ad experts is here to help you scale your brand with proven techniques and data-driven strategies.