UTM links are perfect for testing different strategies as they can tell you so much more about your traffic than any regular analytics.

For example, UTM tracking links can tell you:

• Which social media groups drive the most traffic
• Which comments on your ads generate the most sales
• Which social profiles generate the most conversions
• Which types of updates perform best in terms of traffic/engagement

However, there are countless possibilities when it comes to social media testing: pretty much anything you want to test, you can use UTM tracking links to help.

Another way to use these types of links is to measure your social media ROI (or return on investment), since they allow you to track links in this much detail. For example, if you’re holding a social media campaign you can use a UTM tracking link to track the entire campaign. Or, if your objective is to boost conversions via social media, then you can use UTM tracking links to see how each update and each profile/network affected the overall conversion rate.