If you’ve been running Meta Ads for a few years, you’ve probably had this thought recently: “Why does this feel harder than it used to?”

Every year, someone declares SEO dead. And in 2026, that statement feels louder than ever.

Retargeting is one of the most powerful tools in digital marketing. It lets you re-engage users who already interacted with your website, products, or ads.

Search is changing faster than most marketing teams can keep up with.