While reviewing the assets of the client, we could see that video was one of their strong points. We decided to create a custom advertising funnel and use a combination of video and image ads, carefully selected to match the Florida demographics.
Additionally, we created a set of ads aiming to promote all of their physical schools, by creating local advertising.
Average ROAS (Return of Ad Spend)
By the end of the first month of advertising, we had already doubled the client’s initial investment, with a ROAS of 2.5.
As we continued working with them, we were able to consistently get an average of 3 ROAS, on measurable results, while the overall ROI and positive impact on the business were even higher.