How to Optimize Social Media for Sales (Not Just Likes)
Remember when everyone said social media would revolutionize sales? Well, it did, just not for every business.
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Remember when everyone said social media would revolutionize sales? Well, it did, just not for every business.
The way we do marketing has changed. Whilst radio, television and print media still have their place, the place that most people will be willing to go to is social media.
It should be clear in your Facebook ad what the customer will get from furthering their relationship with your brand. If the benefit isn’t there, they have no reason to keep exploring.
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Like it or not, every business is now a media company. You might sell software, run a dental practice, or manufacture widgets, doesn’t matter. In 2025, you’re also expected to be a content creator.
Remember when marketing was simple? You bought some Google Ads, watched the money roll in, and called it a day. Your biggest problem was deciding whether to blow your bonus on a Tesla or a boat.
You’re obsessing over your ROAS dashboard, tweaking ad campaigns by the hour, and measuring every dollar spent
Your next customer just pulled out their phone and typed “pizza near me” or “emergency plumber [your city].” Where does your business show up? Third page? Not at all?
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