Meet Our Heroes
Wisetack isn’t your typical Buy Now Pay Later company. While brands like Affirm and Klarna dominated e-commerce checkouts, Wisetack saw an opportunity everyone else missed: the millions of small, service-based businesses that couldn’t leverage modern financing options.
Think plumbers, electricians, HVAC technicians, and auto repair shops. These businesses handle essential services worth thousands of dollars, but their customers often struggle to pay upfront. Traditional financing options were clunky, slow, and required mountains of paperwork. Wisetack changed that.
By embedding seamless point-of-sale financing directly into the software these businesses already use (like Housecall Pro and Shop-Ware), Wisetack made it possible for a homeowner to get approved for HVAC financing in minutes, right from their contractor’s tablet. No credit card interest. No complicated applications. Just fast, transparent financing that helps small businesses close more deals and serve more customers.
Their Goals
Wisetack came to Digital Time Savers with a clear mission: launch their first paid advertising campaigns on Facebook and Google with a modest $1,000 monthly budget and turn their list of 6,000 to 8,000 addressable users into active signups.
Their target was ambitious but achievable: get 10% of their addressable audience to sign up for the platform. That meant driving consistent daily signups and logins while keeping acquisition costs low enough to scale profitably.
They had never run paid ads before. No Facebook campaigns. No Google Ads account. Just organic efforts and occasional boosted posts. They needed a partner who could build their paid strategy from the ground up and deliver measurable results fast.
The Challenge
Wisetack faced several hurdles right out of the gate.
First, they were entering a competitive landscape dominated by household names like Synchrony, GreenSky, and Wells Fargo. These giants had brand recognition and massive marketing budgets. Wisetack had neither.
Second, their audience was niche. They weren’t targeting everyday consumers. They needed to reach small business owners in specific industries who used specific software platforms. Finding and converting this audience required surgical precision.
Third, they had zero paid advertising infrastructure. No existing campaigns to optimize. No pixel data. No retargeting audiences. Everything had to be built from scratch, and it had to work within a tight $1,000 monthly budget.
Finally, they needed to prove ROI quickly. As a growing fintech startup, every dollar mattered. They couldn’t afford to waste budget on experiments that didn’t deliver signups.
Our Process
We approached Wisetack’s campaign with a test-and-learn mindset, knowing we had to move fast and make every dollar count.
Phase One: Audience Research and Account Setup
Before spending a single dollar, we dug deep into Wisetack’s ideal customer profile. We identified the types of businesses most likely to benefit from point-of-sale financing: home service providers, auto repair shops, and contractors who regularly handled jobs worth $2,000 or more.
We set up their Facebook Ads account and Google Ads account from scratch, installed tracking pixels, and built custom audiences based on their addressable user list. We also created lookalike audiences to expand reach beyond their existing database.
Phase Two: Creative Development and Messaging
Wisetack’s value proposition was strong, but it needed to be communicated in a way that resonated with busy small business owners. We developed ad creative that focused on pain points: losing customers due to price objections, missing out on higher-ticket sales, and competing with larger companies that offered financing.
Our messaging emphasized speed, simplicity, and seamless integration. Headlines like “Close More Deals Without the Paperwork” and “Your Customers Want Financing. Give It to Them in Minutes” spoke directly to the challenges these business owners faced daily.
Phase Three: Campaign Launch and Optimization
We launched simultaneously on Facebook and Google with carefully segmented campaigns. On Facebook, we ran conversion-focused ads targeting business owners in home services and auto repair. On Google, we focused on high-intent search terms like “financing for contractors” and “customer financing software.”
We monitored performance daily, testing different ad formats, audiences, and messaging. Within the first two weeks, we identified which combinations were driving the highest-quality signups and doubled down.
Phase Four: Scaling What Worked
Once we validated our winning campaigns, we reallocated budget to the top performers. We refined our targeting to focus on geographic areas with the highest concentration of addressable businesses and introduced retargeting campaigns to re-engage users who visited the site but didn’t sign up.
We also implemented A/B testing across landing pages and ad copy to continuously improve conversion rates.
Results
Wisetack’s campaigns exceeded expectations across the board.
Within the first 90 days, we drove over 850 qualified signups, surpassing their goal of reaching 10% of their addressable audience. Daily signups averaged between 8 and 12, with peak days hitting 15+ new users.
Cost per signup stayed well under $15, giving Wisetack a customer acquisition cost that was sustainable and scalable. Click-through rates on Facebook averaged 3.2%, well above industry benchmarks, while Google Ads conversion rates hit 8.5% for their top-performing campaigns.
More importantly, the users we brought in were high-quality. Login activity remained strong, with over 60% of new signups logging back into the platform within the first seven days, a clear sign of engagement and product-market fit.
Revenue impact was immediate. Businesses using Wisetack reported closing deals they would have otherwise lost, with average financed transaction values exceeding $3,500. The campaigns didn’t just drive signups. They drove real business outcomes.
Wisetack’s success gave them the confidence to scale. After proving the model with a $1,000 monthly budget, they expanded their paid advertising efforts and eventually brought the campaigns in-house, equipped with the strategies, systems, and data we helped them build.
