Meet Our Heroes
Volare Collection isn’t your typical jewelry brand.
Founded by Nicole Shim, Volare entered the crowded online jewelry market with something rare: a purpose. Every piece is handmade using sustainably and ethically sourced materials. They’re waterproof, hypoallergenic, and tarnish-resistant. But what really sets Volare apart is their mission. Five percent of all proceeds go directly to three nonprofit organizations: the National Center for Missing & Exploited Children, Mental Health America, and the Wildlife Conservation Society.
Oh, and unlike most jewelry brands that stick to one or two material types, Volare offers gold-filled, gold-plated, sterling silver, and gold vermeil all under one roof. High-quality jewelry at affordable prices with a conscience. That’s the Volare promise.
But when Nicole reached out to Digital Time Savers, the brand was invisible. Beautiful product, compelling mission, zero traction.
Their Goals
Nicole’s vision was clear. She wanted to build a sustainable, profitable jewelry brand that could compete with the big names while staying true to her values. Her goals were straightforward:
- Drive consistent website traffic
- Increase ad clicks and engagement
- Boost conversion rates
- Build a loyal customer base that connected with the mission
- Scale revenue without sacrificing quality or ethics
She knew paid advertising was the key to unlocking growth. But there was just one problem.
The Challenge
Volare Collection was stuck at the starting line.
Despite having launched ads on Instagram and Google, the results after 10 days were brutal. Zero meaningful website traffic. Almost no clicks. No engagement. The ads just weren’t landing. Nicole was pouring time and energy into creating content, shipping free products to influencers, and trying to crack the code on her own, but nothing was moving the needle.
Then things got worse.
Nicole’s personal Facebook account got banned for 28 days after posting a meme that violated community standards. Because her personal account was linked to her Facebook Business Page, she lost access to the Ad Manager entirely. She couldn’t post. She couldn’t run ads. She couldn’t even manage her own page. She had three Facebook accounts, all flagged as alts, all banned. Her lifeline to one of the most powerful advertising platforms in the world was cut off.
On top of that, her Google Ads setup was incomplete. She had billing information entered and a campaign drafted, but she wasn’t sure if it was even running. Her website had Google Analytics installed, but the integration slowed her site down and she didn’t know how to use the data. Her email list had four people on it. Four.
The technical infrastructure was a mess. The ad strategy was non-existent. The brand had potential, but it was drowning in execution problems.
Nicole needed more than a marketing agency. She needed a rescue mission.
Our Process
We didn’t just take over Volare’s ads. We rebuilt the entire foundation.
Phase One: Fix the Technical Chaos
Before we could even think about running ads, we had to untangle the Facebook mess. Nicole’s personal account was banned, but she had recently created a new account and added herself as an admin to the business page. We worked with her to establish proper permissions, separate her personal identity from the business operations, and regain access to the Ad Manager without triggering another ban.
We also cleaned up her Google Ads account. The campaign she thought might be running? It wasn’t. We restructured it from scratch, set proper budgets, and ensured tracking was set up correctly. We optimized her Google Analytics integration so it wouldn’t slow down her site and configured conversion tracking so we could actually measure what was working.
Her email list was practically empty, so we set up a lead magnet (a discount code for first-time buyers) and integrated it with her Shopify store to start building her list the right way.
Phase Two: Build the Creative Arsenal
Nicole knew her ads weren’t eye-catching enough. She was working on getting user-generated content, but she didn’t have the volume or variety she needed yet. We stepped in and helped her develop a content strategy that would work with her current resources.
We identified her strongest product photos and created multiple ad variations: lifestyle shots, close-ups that highlighted craftsmanship, mission-driven messaging that emphasized the nonprofit partnerships, and urgency-based offers that encouraged immediate action. We also helped her script outreach messages to influencers and coached her on how to get better results from her influencer partnerships on Social Cat and Affluencer.
While the influencer content was being created, we used what we had and tested relentlessly. We ran multiple ad sets with different images, headlines, and calls to action to see what resonated with her ideal audience.
Phase Three: Nail the Targeting
Nicole’s target audience was broad: women, gay men, and non-binary people aged 14 to 40 who love fashion and online shopping. But broad doesn’t mean scattershot. We built detailed audience segments based on behaviors, not just demographics.
We targeted people who had previously purchased from Facebook and Instagram ads. We targeted people who actively browse Facebook and Instagram shops. We targeted gift-buyers during key shopping windows like birthdays, holidays, and special occasions. We layered interest targeting around fashion, sustainable living, ethical consumerism, and charitable giving.
We also set up lookalike audiences based on Nicole’s small but engaged email list and her Instagram followers. Even with a tiny dataset, we were able to find people who looked and acted like her most interested prospects.
Phase Four: Launch, Test, Scale
With the infrastructure fixed, the creative ready, and the targeting dialed in, we launched campaigns on Facebook, Instagram, and Google simultaneously. We started with Nicole’s $450 monthly budget and allocated it strategically: 60% to Facebook and Instagram (where her audience lived), 30% to Google Search (to capture high-intent buyers), and 10% to testing and experimentation.
Within the first two weeks, we saw early signals of success. Click-through rates improved. Website traffic spiked. People were engaging with the ads, visiting the site, and adding products to their carts. We doubled down on what was working, killed what wasn’t, and reinvested the budget into the winning combinations.
By week four, we introduced retargeting campaigns to bring back visitors who didn’t convert on their first visit. We set up dynamic product ads that showed people the exact pieces they had browsed. We ran special promotions tied to the nonprofit mission, donating an extra percentage during awareness months for mental health and missing children.
We also helped Nicole get her Facebook ban lifted early by appealing through the proper channels and demonstrating that her business page was legitimate. Once she regained full access, we ramped up spend and testing even further.
Phase Five: Optimize and Expand
As data started flowing in, we optimized relentlessly. We adjusted ad copy, tested new creatives, refined audience segments, and improved landing page messaging. We worked with Nicole to improve her product pages, streamline checkout, and reduce cart abandonment.
We also started preparing for international expansion. We tested small campaigns in Canada to validate demand and gather data for a future European rollout.
Results
The transformation was dramatic.
Within 90 days, Volare Collection went from zero monthly revenue to generating over $12,000 in sales. Website traffic increased by 340%, with over 8,500 visitors per month. Ad engagement skyrocketed. Click-through rates jumped from under 0.5% to an average of 2.8%. Conversion rates improved from 0% to 3.2%.
Return on ad spend (ROAS) climbed from nonexistent to 4.1x, meaning for every dollar Nicole spent on ads, she was making over four dollars back. Her email list grew from 4 subscribers to over 850 in just three months.
But the numbers only tell part of the story.
Nicole built a real brand. Customers started leaving reviews. They shared photos of their jewelry on Instagram. They talked about the mission. They came back and bought again. Volare wasn’t just selling jewelry anymore. It was building a community of people who cared about quality, sustainability, and giving back.
And Nicole? She finally had the business she’d dreamed of. Profitable, purposeful, and growing.
