Meet Our Heroes
US Patriot Fund is a nonprofit organization dedicated to supporting American veterans and their families. Their mission is clear: provide critical resources and assistance to those who have served our country. But like many nonprofits, they faced the challenge of getting their message in front of the right people at the right time.
Their Goals
The team at US Patriot Fund came to Digital Time Savers with two primary objectives: increase brand awareness among potential supporters and build a consistent base of monthly donors who believed in their mission.
The Challenge
Despite having a compelling cause and a solid website, US Patriot Fund struggled with visibility. Their existing Google Ads efforts weren’t reaching the right audience, and donor engagement was inconsistent. They needed a strategic partner who understood both nonprofit marketing and how to maximize every dollar of their Google Ad Grant.
Our Process
We started by conducting a full audit of their existing Google Ads account and identifying opportunities to leverage the $10,000 monthly Google Ad Grant for nonprofits more effectively.
From there, we rebuilt their campaigns from the ground up, focusing on high-intent keywords that aligned with their mission and attracted supporters who were ready to take action. We optimized ad copy to highlight the impact of donations, created dedicated landing pages for different donor segments, and implemented conversion tracking to measure real results.
Throughout the campaign, we continuously refined targeting, tested messaging variations, and adjusted bids to ensure maximum visibility within their budget.
Results
Within the first six months, US Patriot Fund saw transformational growth:
- Brand awareness increased by 340%, with ad impressions reaching over 2 million qualified users
- Monthly donor base grew by 85%, creating a sustainable revenue stream
- Cost per conversion decreased by 62%, allowing the organization to do more with their Ad Grant
- Website traffic from Google Ads increased by 410%, bringing thousands of new supporters into their community
US Patriot Fund now has a scalable, data-driven system in place to continue growing their impact and reaching veterans who need their support most.
