Meet Our Heroes
MeetYourVA isn’t your typical outsourcing company. Founded by Nayan Naik, this team has a bold mission: to impact a million lives through outsourcing. They don’t just place virtual assistants. They partner with business coaches and consultants to transform their offers, increase their pricing, and create entirely new revenue streams.
Their flagship program, Unlimited VA, is a game changer. Coaches get access to as many virtual assistants as they need for themselves and their clients. MeetYourVA handles the hiring, onboarding, and training. The result? Coaches can add a VA services arm to their offers without lifting a finger, increasing their ticket prices by 30-50% and generating 5-6 figures in additional revenue within six months.
But here’s the kicker: MeetYourVA backs it all up with guarantees. A mandatory refund policy. An ROI guarantee. A lifetime replacement promise. They’ve built a business on trust, transparency, and relentless commitment to results.
And it’s working. In just one year, they’ve helped over 100 clients increase their prices and scale their businesses. Clients like Rich Campe, who raised prices by 37%, and Danielle Ralston, who saw sales jump 44% after adding VA services to her offer.
MeetYourVA was growing fast. But there was one problem: their marketing wasn’t keeping pace with their vision.
Their Goals
Nayan and his team had big ambitions. They weren’t just looking to get a few more leads trickling in. They wanted to build a predictable, scalable revenue engine that could support their rapid growth and ambitious goals.
Here’s what they needed:
- Predictable revenue stream. No more feast or famine. They wanted consistency, month after month.
- Continuous flow of qualified leads. Not just any leads. They needed business coaches earning $200k+ annually who were ready to invest in adding value to their offers.
- At least 10 high-ticket deals per month. With programs ranging from $5k to $12k, hitting this benchmark would mean $50k-$120k in monthly recurring revenue.
They also had a clear vision for the future. Their internal press release painted the picture: 1,000+ leads flowing monthly through partnerships, webinars, and social media. A growing email list of 10,000+ subscribers converting within 3-5 days. A lean, passionate team supporting a thriving business.
But to get there, they needed a paid advertising strategy that actually worked.
The Challenge
MeetYourVA had already dipped their toes into Facebook and Instagram ads. They were running two campaigns: a “Winner Campaign” featuring proven creatives with higher budgets, and a “Lead Generation Campaign” testing new angles and messaging.
On the surface, it looked like they were doing the right things. But the results were inconsistent. Their $1,000 monthly ad budget wasn’t generating the volume or quality of leads they needed to hit their revenue goals. Bookings were sporadic. The funnel wasn’t converting. And worst of all, they couldn’t predict what was going to work from one week to the next.
The problem wasn’t effort. It was strategy.
MeetYourVA’s target audience was hyper-specific: business coaches and consultants earning $200k+ annually who were feeling the pressure to differentiate, raise prices, and add more value to their offers. These weren’t impulse buyers. They were sophisticated business owners who needed to see the logic, feel the trust, and understand the ROI before they’d book a call.
But the ad campaigns weren’t speaking directly to that pain. The messaging was broad. The targeting was too wide. And the funnel from ad to booked call had too many leaks.
MeetYourVA needed more than just better ads. They needed a complete overhaul of their paid advertising strategy, from targeting and creative to funnel optimization and follow-up. They needed to turn their $1,000 monthly budget into a reliable lead generation machine that could scale as they grew.
That’s where Digital Time Savers stepped in.
Our Process
We knew that MeetYourVA had something special. A killer offer. Proven results. A mission-driven team. But their paid ads weren’t doing the offer justice. So we rolled up our sleeves and got to work.
Phase One: Targeting the Right People
The first step was getting laser-focused on the ideal customer. MeetYourVA already had a clear avatar: business coaches earning $200k+ annually with 10+ employees and an existing client base. These were people who were mentally exhausted trying to create new value adds, frustrated by losing sales due to perceived lack of value, and willing to invest in solutions.
We built custom audiences on Facebook and Instagram targeting business coaches, consultants, and entrepreneurs in the US, UK, Europe, and Australia. We layered in interests like business coaching, consulting, entrepreneurship, online courses, and scaling. We also created lookalike audiences based on MeetYourVA’s existing client list and website visitors.
But we didn’t stop there. We excluded people who weren’t a fit: solopreneurs earning under $50k annually, skeptics who rarely took action, and anyone who wasn’t ready to invest in growth. This helped us focus the budget on the people most likely to convert.
Phase Two: Crafting Messaging That Resonates
Next, we rewrote the ad creative from the ground up. The old ads were feature-focused. They talked about what MeetYourVA did, but they didn’t dig into the emotional pain points or the transformation.
We flipped the script. Instead of leading with “We provide unlimited VAs,” we led with the problem: “Struggling to raise your prices? Losing sales because your offer doesn’t stand out?” Then we introduced the solution: “Add a VA services arm to your coaching offer and increase your ticket prices by 30-50%.”
We highlighted social proof right in the ads. Stories like Rich Campe raising prices by 37% and Danielle Ralston seeing sales jump 44%. We called out the guarantees: the ROI guarantee, the lifetime replacement promise, the mandatory refund policy. These weren’t just nice-to-haves. They were trust builders that differentiated MeetYourVA from every other outsourcing company out there.
We also tested multiple angles: the revenue angle (“Make 5-6 figures in additional revenue”), the stress relief angle (“Stop losing sleep over your offer”), and the differentiation angle (“Stand out from your competitors”). Each ad spoke directly to a specific pain point.
Phase Three: Optimizing the Funnel
Great ads mean nothing if the funnel doesn’t convert. So we worked closely with MeetYourVA to tighten up the customer journey from ad click to booked call.
We streamlined the landing page, cutting out fluff and making the value proposition crystal clear. We added testimonials, case studies, and a clear CTA to book a strategy call. We set up a welcome email sequence that nurtured leads within 3-5 days, building trust and answering objections before they even got on the phone.
We also implemented retargeting campaigns to capture people who visited the landing page but didn’t book. These ads reminded them of the transformation, re-stated the guarantees, and created urgency with limited-time bonuses like free access to the all-in-one sales and marketing platform.
Phase Four: Testing, Iterating, and Scaling
With the foundation in place, we moved into testing mode. We ran multiple ad variations, testing different headlines, images, and CTAs. We tracked everything: cost per lead, cost per booked call, and ultimately, cost per closed deal.
The Winner Campaign stayed active with proven creatives, but we dialed up the budget as performance improved. The Lead Generation Campaign became a testing ground for new angles and audiences. Every week, we reviewed the data, killed underperforming ads, and doubled down on winners.
As the campaigns gained traction, we gradually increased the monthly ad spend, scaling the budget in alignment with lead quality and booking rates. The goal wasn’t just more leads. It was more of the right leads.
Results
Within 90 days, MeetYourVA’s paid advertising was unrecognizable.
The campaigns that once sputtered along with inconsistent results were now a finely tuned revenue engine. Here’s what happened:
- Lead volume increased by 340%. MeetYourVA went from a trickle of inconsistent leads to a steady flow of 80+ qualified leads per month.
- Booked calls jumped from sporadic to consistent. The funnel optimization and retargeting efforts resulted in 25-30 booked strategy calls per month.
- High-ticket deal closures exceeded the goal. MeetYourVA closed 12-15 high-ticket deals per month, surpassing their original target of 10.
- Monthly revenue from paid ads alone hit $75k-$100k. With an average deal value of $6k-$8k, the paid advertising channel became the company’s most predictable revenue stream.
- ROAS climbed to 6.5x. For every dollar spent on ads, MeetYourVA was generating $6.50 in revenue, a number that kept climbing as the campaigns matured.
But the numbers only tell part of the story. MeetYourVA now had the predictable revenue stream they’d been chasing. They had a marketing system that could scale with their vision. And most importantly, they had the bandwidth to focus on what they do best: transforming the lives of business coaches and the virtual assistants they employ.
Nayan and his team were no longer guessing about where the next deal would come from. They knew. And that clarity allowed them to grow with confidence, invest in their team, and get one step closer to their ultimate goal: impacting a million lives through outsourcing.
