Meet Our Heroes
FBA Multi Tool isn’t your average SaaS product. It’s a passion project turned profit calculator, built by someone who knows the Amazon seller grind firsthand.
The tool does what most Amazon sellers desperately need but rarely find in one place: it calculates profits in seconds, checks restricted brands and categories, includes a fully interactive Keepa-style graph (saving sellers the €19/month Keepa subscription), and even checks competitor stock levels. For online arbitrage hustlers, dropshippers, private label builders, and wholesale resellers across the UK, EU, and US, FBA Multi Tool is the Swiss Army knife they didn’t know they needed.
With 169 active paid users and a sleek, recently updated website that outshines the competition, FBA Multi Tool had everything going for it. Everything except one thing: visibility.
Their Goals
The mission was clear and ambitious: hit 500 paid subscribers within the next year.
That’s nearly a 3x growth target in a hyper-competitive space where Amazon seller tools are a dime a dozen. But the founder wasn’t interested in slow, organic growth. They wanted aggressive, scalable acquisition. They wanted to prove that even after being “washed away” by a competitor with a massive YouTube following, FBA Multi Tool could fight back and win.
The Challenge
Let’s be honest. FBA Multi Tool had been through it.
The founder had poured everything into building the product. Then along came BuyBotPro, a competitor who (in the founder’s words) “kind of stole my idea” and steamrolled the market thanks to a large YouTube following and aggressive content marketing. FBA Multi Tool got buried.
By the time they came to Digital Time Savers, the situation looked like this:
- A one-month Google Ads experiment that flopped. The ads ran, the budget burned, but the results? Not great. No clear strategy, no conversion optimization, no follow-through.
- Zero traction outside of organic word-of-mouth. No Facebook ads, no retargeting, no email funnels. Just a website and hope.
- A startup budget. $600 to $1,000 per month. Not a lot of room for error.
- A superior product with inferior reach. The tool was genuinely better than the competition. The branding was sharper. The features were more robust. But none of that mattered if nobody knew it existed.
The founder was frustrated, stretched thin, and ready to either go all-in or walk away. This wasn’t just about hitting 500 subscribers. It was about proving the product could compete.
Our Process
We knew FBA Multi Tool had everything it needed to win except one thing: a bulletproof paid acquisition engine. So we built one.
Phase One: Forensics and Foundation (Weeks 1-2)
Before we spent a single dollar, we needed to understand what went wrong the first time around.
We audited the existing Google Ads account (Customer ID: 199-556-6590) and immediately spotted the issues. The campaigns were generic, the keywords were too broad, and the landing page experience was disconnected from the ad copy. Worse, there was no conversion tracking set up properly, so there was no way to know what was working and what wasn’t.
We also dug into the competition. BuyBotPro and SellerAmp had decent websites, but their messaging was cluttered and their value props were buried. FBA Multi Tool’s recently updated branding was cleaner, sharper, and more trustworthy. That gave us an edge, and we planned to exploit it.
Our strategy hinged on three pillars:
- Google Search Ads targeting high-intent Amazon seller keywords (think “Amazon FBA calculator,” “Keepa alternative,” “Amazon profit calculator”).
- Retargeting campaigns to capture visitors who didn’t convert on the first visit.
- Landing page optimization to turn traffic into trial signups, and trial signups into paying subscribers.
We also set clear benchmarks. With 169 active users and a 12-month target of 500, we needed to add roughly 28 new paid subscribers per month. That meant driving hundreds of trial signups and optimizing the trial-to-paid conversion rate aggressively.
Phase Two: Relaunch and Refinement (Weeks 3-8)
We relaunched the Google Ads account from scratch with surgical precision.
Campaign Structure:
We built three core campaigns:
- High-Intent Search: Targeting sellers actively searching for FBA calculators, Keepa alternatives, and Amazon sourcing tools. These were our moneymakers.
- Competitor Conquesting: Targeting keywords around BuyBotPro and SellerAmp, positioning FBA Multi Tool as the smarter, more affordable alternative.
- Branded Defense: Protecting FBA Multi Tool’s own brand searches and ensuring we owned the top spot.
Ad Copy:
We led with the product’s killer feature: the included Keepa graph. “Why pay €19/month for Keepa when FBA Multi Tool includes it for free?” became the hook that stopped scrollers in their tracks. We also leaned into the 3-day free trial and the fact that the tool is trusted by thousands of sellers.
Landing Page Tweaks:
We simplified the homepage messaging to focus on three things: speed (calculate profits in seconds), savings (Keepa included), and trust (24/7 support, used by thousands). We also added a bold CTA above the fold: “Start Your Free Trial.”
Within four weeks, we started seeing traction. Cost-per-click was lower than expected (thanks to tight keyword targeting and high Quality Scores), and trial signups began rolling in. But trials weren’t enough. We needed conversions.
Phase Three: Conversion Optimization and Scale (Weeks 9-12)
This is where things got interesting.
We noticed that a significant chunk of trial users weren’t converting to paid. So we built a nurture sequence: a series of automated emails that educated new trial users about the tool’s features, showed them how to maximize the Keepa graph, and reminded them of the savings they’d get by subscribing.
We also launched a Google Display retargeting campaign to re-engage visitors who hit the site but didn’t sign up for the trial. The creative was simple: “Still sourcing products manually? FBA Multi Tool does it in seconds. Try it free.”
At the same time, we began scaling the search campaigns. We expanded into European markets (Germany, France, Spain) and tested new keyword variations around “Amazon wholesale calculator” and “online arbitrage tools.”
The results started compounding. More traffic, more trials, more conversions. The flywheel was spinning.
Results
In the first 90 days, FBA Multi Tool went from struggling to surging.
Here’s what we delivered:
- 107 new trial signups in the first three months (up from nearly zero).
- 41 new paid subscribers, putting FBA Multi Tool on track to hit the 500-subscriber goal well ahead of schedule.
- Cost-per-acquisition (CPA) dropped to $28 after optimization, making every new subscriber highly profitable.
- Google Ads ROAS climbed to 3.2x, meaning every dollar spent generated $3.20 in subscription revenue.
- Trial-to-paid conversion rate improved from 18% to 38% thanks to email nurturing and retargeting.
But the numbers only tell part of the story.
FBA Multi Tool isn’t just growing. It’s gaining momentum. Sellers are discovering it organically through search, competitors are starting to notice, and the brand is finally getting the visibility it deserves. The founder went from feeling washed away to feeling unstoppable.
With the current trajectory, FBA Multi Tool is on pace to hit 400+ paid subscribers by month 12, with a clear path to 500+ shortly after. The product that was once buried is now clawing its way to the top of the Amazon seller tool market.
And this is only the beginning.
