Meet Our Heroes
Faith & Co. Boutique is a women’s fashion boutique that lives at the intersection of classic elegance and everyday wearability. Their catalog spans everything from flowy dresses and cozy cardigans to trendy accessories and statement pieces that make you feel like the main character in your own life. They’re not chasing fast fashion trends. They’re building a curated collection for women who want to look effortlessly put together without spending hours shopping or second-guessing their wardrobe choices.
Before we met them, Faith & Co. had all the ingredients for success: a clean, browsable website, an engaged Instagram following, a Facebook page with loyal fans, and even an active Google Ads account. But despite all that activity, they were stuck. Revenue hovered in the low five figures each month, and while traffic was decent, conversions were frustratingly inconsistent. The owner knew something was off but couldn’t pinpoint exactly what. That’s when they reached out to Digital Time Savers.
Their Goals
Faith & Co. came to us with one clear, urgent request: stop attracting window shoppers and start attracting buyers. They didn’t want vanity metrics. They didn’t want a flood of traffic that ghosted at checkout. They wanted real customers who added items to their cart, completed purchases, and came back for more.
Their secondary goal was equally important: make paid advertising actually profitable. They’d experimented with TikTok ads in the past and had dabbled in Facebook and Google, but nothing stuck. Every campaign felt like throwing spaghetti at the wall and hoping something converted. They needed a system, a strategy, and most importantly, a partner who could turn their modest $1,000 monthly ad budget into a scalable revenue engine.
The Challenge
When we audited their existing setup, the problems became glaringly obvious. Faith & Co. wasn’t struggling because of a lack of effort. They were struggling because their paid advertising was fundamentally misaligned with their business model.
First, their targeting was all over the place. Their previous campaigns had been built around broad interest targeting: “women’s fashion,” “boutique clothing,” “online shopping.” On the surface, those seem like logical choices. But in reality, they were attracting everyone from bargain hunters looking for clearance deals to casual browsers who had no intention of buying. The traffic was there, but it wasn’t qualified. And unqualified traffic doesn’t convert, it just inflates your spend and deflates your margins.
Second, their creative was generic. The ads featured product photos straight from their website with minimal copy and no real hook. There was no storytelling, no urgency, no emotional pull. In a crowded feed filled with hundreds of other boutiques screaming for attention, Faith & Co.’s ads just blended into the background. They weren’t bad. They were just forgettable.
Third, their offer wasn’t being leveraged. Faith & Co. had a solid value proposition: 15% off orders over $100, plus bundle discounts for multi-item purchases. But this wasn’t front and center in their campaigns. It was buried in the fine print or mentioned casually in captions that nobody read. Without a clear, compelling reason to buy now, potential customers would browse, heart a few items, and then scroll away forever.
Finally, their funnel was broken. They were running traffic directly to product pages or the homepage with no retargeting, no abandoned cart sequences, and no follow-up strategy. Once someone left the site, they were gone. Faith & Co. was essentially starting from scratch with every new visitor, which meant they were leaving mountains of revenue on the table.
The good news? All of these problems were fixable. And we knew exactly how to do it.
Our Process
Phase One: Laying the Foundation
We started by completely rebuilding their advertising infrastructure from the ground up. This wasn’t a Band-Aid job. This was a full reset.
First, we conducted deep audience research. We analyzed Faith & Co.’s existing customer base, digging into demographics, purchase behavior, average order values, and repeat purchase rates. We cross-referenced this data with insights from their competitors: brands like Pink Lily, Lime Lush, Hazel & Olive, and Willow Boutique. We studied their ad creative, their messaging, their offers, and their audience targeting. Then we looked for gaps, opportunities, and angles Faith & Co. could own.
What we found was that Faith & Co.’s ideal customer wasn’t just “women who like fashion.” She was a 28-42-year-old woman with disposable income, a busy lifestyle, and a desire to look polished without spending hours shopping. She valued quality over quantity, style over trends, and convenience over everything. She shopped on her phone during lunch breaks, scrolled Instagram while sipping her morning coffee, and made impulse purchases when something felt just right. She wasn’t hunting for the cheapest deal. She was hunting for pieces that made her feel confident, comfortable, and chic.
Armed with this insight, we built hyper-targeted custom audiences on Facebook and Instagram. We layered interest-based targeting (boutique brands, lifestyle bloggers, fashion influencers) with behavioral signals (online shopping frequency, high engagement with fashion content, purchase intent). We also created lookalike audiences based on Faith & Co.’s existing customer list, which allowed us to reach new people who shared the same characteristics as their best buyers.
On Google, we completely overhauled their account structure. We paused underperforming campaigns, tightened keyword targeting, and shifted budget toward high-intent search terms like “women’s boutique clothing,” “affordable boutique dresses,” and “trendy online boutique.” We also launched Google Shopping ads to showcase their products directly in search results, making it easier for shoppers to discover and purchase without friction.
Phase Two: Creative That Converts
Next, we tackled creative. We knew that in order to stop the scroll, Faith & Co.’s ads needed to do three things: grab attention, build desire, and drive action.
We developed a multi-angle creative strategy that showcased the brand’s personality while highlighting their unique value proposition. Some ads featured lifestyle imagery: real women wearing Faith & Co. pieces in everyday settings, paired with captions like, “Your new favorite outfit just dropped.” Other ads leaned into the offer: bold, benefit-driven copy that called out the 15% discount and bundle savings, paired with eye-catching product collages. We also tested video ads, which performed exceptionally well, showing quick outfit transitions, styling tips, and customer testimonials.
Every piece of creative was designed with conversion in mind. We used urgency-driven language (“Limited stock,” “Shop before it’s gone”), social proof (“Thousands of happy customers”), and clear calls-to-action (“Shop now and save 15%”). We A/B tested headlines, images, colors, and formats relentlessly, learning what resonated and doubling down on winners.
Phase Three: Funnel Optimization and Retargeting
With the right audiences and creative in place, we turned our attention to the funnel. We built a sophisticated retargeting system that ensured no potential customer slipped through the cracks.
We created segmented retargeting audiences based on user behavior: people who visited the site but didn’t add to cart, people who added to cart but didn’t purchase, people who purchased once and were ready for a second order. Each audience received tailored messaging. For cart abandoners, we served reminder ads with incentives: “You left something behind. Complete your order and get free shipping.” For past purchasers, we showcased new arrivals and exclusive offers.
We also implemented email capture strategies on-site and paired them with Facebook lead ads to grow their list. This allowed us to nurture cold traffic with email sequences, building trust and familiarity before asking for the sale.
Phase Four: Scaling with Confidence
By month two, the campaigns were firing on all cylinders. Conversions were climbing, cost per purchase was dropping, and revenue was accelerating. But we didn’t stop there. We knew Faith & Co. had more room to grow, so we began scaling strategically.
We gradually increased daily budgets on top-performing ad sets, expanded into new audience segments, and tested additional platforms. We launched Pinterest ads to tap into a highly engaged shopping audience and experimented with TikTok ads using a fresh, organic-style approach that felt native to the platform.
We also worked closely with Faith & Co. to optimize their backend operations. We helped them improve product descriptions, streamline checkout, and introduce upsell offers at key touchpoints. The better the on-site experience, the higher the conversion rate, and the more profitable every ad dollar became.
Throughout the process, we maintained constant communication with the Faith & Co. team. We shared weekly performance reports, conducted monthly strategy calls, and collaborated on seasonal promotions and product launches. This wasn’t a “set it and forget it” relationship. It was a true partnership.
Results
The transformation was undeniable.
In the first 90 days, Faith & Co. Boutique went from generating low five-figure monthly revenue to consistently hitting $40,000 per month. That’s a revenue increase of over 300% in just three months.
Our Facebook and Instagram campaigns delivered an average ROAS of 5.2x, meaning for every dollar Faith & Co. spent on ads, they earned $5.20 back. On their best-performing campaigns, ROAS peaked at 7.8x, driven by retargeting and lookalike audiences.
Google Ads performance was equally impressive. We reduced their cost per click by 38% while increasing conversion rates by 210%. Google Shopping ads alone generated over $12,000 in revenue in the first month, with an average ROAS of 6.4x.
Traffic quality improved dramatically. Site bounce rates dropped by 27%, and average session duration increased by 41%, signaling that visitors were more engaged and more likely to convert. Add-to-cart rates jumped by 89%, and checkout completion rates increased by 34%.
But the most remarkable part? Faith & Co. didn’t just see short-term wins. Over the next year, we continued scaling their business, maintaining consistent monthly revenue growth and expanding into new product lines and customer segments. They’ve gone from struggling to attract buyers to building a loyal, repeat customer base that fuels sustainable, long-term growth.
Today, Faith & Co. Boutique is no longer wondering if paid advertising works. They know it does. And they know that with the right strategy, the right creative, and the right partner, even a modest budget can drive extraordinary results.
