Evani Naomi Jewelry – From $2K to $15K Monthly Ad Spend in 90 Days: Scaling a Luxury Wedding Ring Brand to Profitability

Meet Our Heroes

Evani Naomi Jewelry isn’t your typical jewelry brand. As the sister company of Black Diamonds New York, they’ve carved out a unique position in the market: premium luxury wedding rings with affordable diamonds. Their specialty? Making high-end bridal jewelry accessible without sacrificing quality or craftsmanship.

They serve everyone. Couples getting engaged. Married partners celebrating anniversaries. The goth community looking for something darker and more unique. Gamers who want fantasy-inspired pieces. Gender-neutral designs for same-sex couples. Cosplayers seeking statement rings that match their characters. Evani Naomi doesn’t just sell jewelry. They sell symbols of commitment that actually reflect who people are.

But despite offering stunning products and serving a diverse, passionate audience across the U.S., Canada, Australia, and the UK, their paid advertising wasn’t living up to the brand’s potential. They were running PPC on Google and some shopping ads, but the results were inconsistent. They knew they needed more. They wanted to scale. They wanted predictable, profitable growth. And they wanted to hit $100K per month in revenue through ads alone.

That’s where Digital Time Savers came in.

Their Goals

Evani Naomi came to us with clear, ambitious goals:

1. Generate $100K per month in revenue through high-converting paid ads.
2. Build brand awareness with evergreen campaigns that ran consistently, not just during promotions.
3. Scale profitably across Facebook, Instagram, and Google while exploring new platforms like TikTok and Pinterest.
4. Leverage seasonal promotions like their Spring Sale (30% off + free shipping) and Mother’s Day Sale (40% off) to drive massive spikes in revenue.
5. Optimize their ad strategy to go beyond basic PPC and shopping ads into a full-funnel, multi-platform approach.

They had a starting monthly budget of $2,000. They knew they needed to spend more to make more, but they also needed to know the money was working. They wanted proof. They wanted results. And they wanted to scale fast.

The Challenge

When we started working with Evani Naomi, their paid advertising was functional but far from optimized. They were running some PPC on Google and a few shopping ads, but there was no cohesive strategy. No creative testing. No audience segmentation. No funnel optimization. They were spending money, but they weren’t getting the kind of return that would let them confidently scale.

Here’s what we found:

• Limited platform presence. They were barely touching Facebook and Instagram, two of the most powerful platforms for eCommerce and visual products like jewelry. Their audience was active on these platforms, but Evani Naomi wasn’t.
• No creative diversity. The ads that were running were static and repetitive. In a category as emotional and visual as engagement and wedding rings, static images don’t cut it. People need to see the sparkle, the detail, the craftsmanship.
• Inconsistent messaging. There was no clear differentiation between evergreen brand awareness campaigns and promotion-driven sales campaigns. Everything felt the same, which diluted urgency and impact.
• Underutilized audience targeting. Evani Naomi serves an incredibly diverse customer base, from traditional couples to goth brides to gamers looking for custom fantasy rings. But their ads weren’t speaking to these different segments. They were using a one-size-fits-all approach in a market that demands personalization.
• No retargeting strategy. High-ticket jewelry purchases don’t happen on the first click. People browse. They compare. They come back. But Evani Naomi wasn’t staying in front of those warm leads.

The other challenge? They wanted to scale quickly. They were ready to increase their budget from $2,000 to $10,000 to $15,000 per month within three months, but only if the ads were profitable. We needed to prove the model worked before they’d go all in.

Our Process

We approached Evani Naomi’s account like we do every high-potential eCommerce brand: with a phased, strategic plan designed to build momentum, test what works, and scale aggressively once we had proof of concept.

Phase One: Foundation and Platform Expansion

Before we could scale, we needed to rebuild the foundation.

We started by expanding their presence beyond Google. Facebook and Instagram became immediate priorities. These platforms are goldmines for jewelry brands because they allow for rich visual storytelling, precise audience targeting, and retargeting at every stage of the funnel.

We set up new campaigns across both platforms with a clear structure:

• Top-of-funnel brand awareness campaigns designed to introduce Evani Naomi to cold audiences. These weren’t promotional. They told the story. Gender-neutral designs. Affordable luxury. Rings for everyone, not just the traditional bride.
• Mid-funnel engagement campaigns targeting people who had interacted with the brand but hadn’t purchased. These used dynamic creative testing to show different ring styles, customer testimonials, and lifestyle imagery.
• Bottom-of-funnel conversion campaigns designed to close the deal. These were promotion-heavy, urgency-driven, and featured offers like 30% off and free worldwide shipping.

On Google, we expanded beyond basic PPC and shopping ads. We launched Google Shopping campaigns with optimized product feeds, Search campaigns targeting high-intent keywords like “affordable engagement rings” and “unique wedding bands,” and Display retargeting to stay in front of site visitors who didn’t convert.

We also restructured their audience targeting. Instead of broad, generic targeting, we built custom audiences for each segment:

• Engaged couples (traditional)
• Same-sex couples
• Goth and alternative fashion enthusiasts
• Gamers and fantasy fans
• Gift-givers (Mother’s Day, anniversaries, etc.)

Each audience got tailored creative and messaging that spoke directly to them.

Phase Two: Creative Development and Testing

Jewelry is all about emotion and detail. Static images weren’t going to cut it. We needed video, movement, close-ups, and storytelling.

We worked with Evani Naomi to develop a library of high-quality creative assets:

• Product videos showcasing the sparkle and craftsmanship of their rings.
• Lifestyle videos featuring real couples, diverse representations, and emotional moments.
• User-generated content repurposed from happy customers (with permission).
• Carousel ads highlighting different ring styles for different audiences (e.g., classic solitaires, gothic black diamond rings, fantasy-inspired designs).

We didn’t just launch this creative and hope for the best. We ran aggressive A/B tests across all platforms. We tested:

• Video vs. static
• Carousel vs. single image
• Testimonial-driven vs. product-focused
• Urgency-driven copy vs. storytelling copy

Every week, we analyzed performance, killed underperformers, and scaled winners.

Phase Three: Seasonal Promotions and Revenue Spikes

Evani Naomi had a promo calendar ready to go. Spring Sale (March 20–31). Mother’s Day Sale (April 3–May 15). We built campaigns specifically around these events, layering them on top of the evergreen brand awareness campaigns.

For the Spring Sale, we launched dedicated campaigns two weeks before the sale started, building anticipation. We used countdown timers in the creative, teased the discount, and ramped up retargeting to everyone who had visited the site in the past 30 days.

When the sale launched, we hit the gas. Increased daily budgets. Expanded audience sizes. Pushed hard on Instagram Stories and Facebook Feeds. The result? Massive spikes in traffic and conversions.

For Mother’s Day, we leaned even harder into gifting messaging. “Give her something that lasts forever.” “A ring as unique as she is.” We targeted not just engaged couples, but gift-givers, sons, daughters, partners shopping for meaningful presents.

Both promotions became revenue-driving machines. But more importantly, they proved the model worked. The ads were profitable. The ROAS was strong. And Evani Naomi was ready to scale.

Phase Four: Scaling to $15K Monthly Spend

By month three, we had enough data to confidently scale. We increased the monthly ad spend from $2,000 to $10,000, then to $15,000. But we didn’t just throw money at the campaigns. We scaled intelligently:

• Increased budgets on winning campaigns while maintaining target ROAS.
• Expanded into new audiences based on lookalike modeling from purchasers.
• Launched new creative to avoid ad fatigue.
• Tested new platforms like TikTok and Pinterest (early experiments showed promise, especially on TikTok with younger, alternative audiences).

We also implemented advanced retargeting strategies:

• Cart abandoners got aggressive follow-up with discount reminders.
• Site visitors who didn’t add to cart got product showcase ads.
• Past purchasers got upsell and cross-sell campaigns for complementary pieces.

Every dollar spent was tracked, optimized, and justified.

Results

Within three months, Evani Naomi Jewelry transformed from a brand with scattered, inconsistent ad campaigns into a multi-platform paid advertising powerhouse.

Here’s what we achieved:

• Scaled monthly ad spend from $2,000 to $15,000 while maintaining profitability.
• Generated over $100,000 in monthly revenue from paid ads alone, hitting their primary goal.
• Achieved an average ROAS of 9.2x across all platforms, well above industry benchmarks for high-ticket jewelry.
• Increased website traffic by 340% in the first 90 days.
• Drove over 1,200 new customers through Facebook, Instagram, and Google campaigns.
• Built a retargeting audience of over 50,000 engaged users, setting the brand up for long-term sustainable growth.

The Spring Sale alone generated $38,000 in revenue in 11 days. The Mother’s Day campaign? $62,000 over six weeks.

But beyond the numbers, we gave Evani Naomi something even more valuable: a scalable, repeatable system. They now have evergreen campaigns running 24/7, seasonal campaigns ready to deploy, and the confidence to keep scaling as their business grows.

From a $2K starting budget to $15K in ad spend and six figures in monthly revenue, Evani Naomi Jewelry proved that with the right strategy, the right creative, and the right partner, luxury doesn’t have to mean inaccessible. It just has to be smart.