Meet Our Heroes
Drop In Web isn’t just another wellness platform. It’s a vision brought to life by a team that believes well-being is multidimensional, accessible, and deeply personal.
This Greece-based startup set out to do something different in the crowded online wellness space. Instead of limiting themselves to yoga or fitness or meditation, they created a holistic ecosystem. Dance classes, yoga sessions, self-improvement workshops, holistic therapy, nutrition guidance, numerology, and community connection, all under one roof. Their mission was clear: create a safe, affordable, and inspiring space where people from all over the world could explore their physical, mental, and spiritual potential without fear of judgment or failure.
But building a global community isn’t easy, especially when you’re starting from scratch. Drop In Web had the vision, the content, and the passion. What they didn’t have was an audience. Or a proven way to reach them.
That’s where we came in.
Their Goals
Drop In Web came to Digital Time Savers with a straightforward but ambitious goal: get their first 100 subscribers and start generating revenue. They wanted to prove the model worked before scaling internationally.
But beyond the numbers, they had a bigger dream. They wanted to build a recognizable global brand, a community that would eventually expand beyond the platform into live events, workshops, and charitable initiatives. They wanted to reach people in Europe, Latin America, North America, and beyond. And they wanted to do it affordably, with a lean monthly ad budget of just $200.
The challenge? They had no existing ad campaigns, no subscribers, and no proven acquisition funnel. They were starting from zero.
The Challenge
Drop In Web faced the classic startup dilemma: how do you get traction when no one knows you exist?
They had tried running a few Facebook ads early on just to gain followers, but those efforts didn’t convert into paying subscribers. Their platform was beautiful, their offerings were unique, but their messaging wasn’t clear enough to cut through the noise. In a space dominated by giants like Skillshare, MindValley, Alo Moves, and Gaia, they needed to stand out fast.
They also faced a positioning problem. Wellness is a broad category. Were they a yoga platform? A dance studio? A spiritual growth hub? Without clarity, potential subscribers didn’t know what to expect or why Drop In Web was different.
And then there was the budget. With only $200 a month to work with, every dollar had to count. We couldn’t afford to waste spend testing the wrong audiences or running generic campaigns. We needed precision, speed, and a clear strategy from day one.
Our Process
We started by digging deep into what made Drop In Web special. The variety. The approachability. The sense of safety and community. These weren’t just features, they were emotional drivers. People don’t join wellness platforms for content alone. They join because they want to feel better, grow, connect, and be part of something meaningful.
We built the entire ad strategy around that insight.
Phase One: Clarity and Messaging
Before we could launch anything, we needed to sharpen their positioning. We worked with the Drop In Web team to craft messaging that spoke directly to their ideal subscriber: someone curious about self-improvement, intimidated by traditional fitness or wellness settings, and looking for a flexible, judgment-free way to explore new disciplines.
We emphasized three core differentiators:
- Variety: Access to multiple wellness disciplines in one place, not just yoga or fitness.
- Safety: A private, pressure-free environment where you can try new things without fear of judgment.
- Community: A global network of like-minded people on the same journey.
This became the foundation of every ad, landing page, and audience strategy.
Phase Two: Lean, Focused Ad Campaigns
With a $200 monthly budget, we couldn’t afford broad targeting or experimental creative. We had to be surgical.
We launched on Facebook and Instagram first, focusing on three core audience segments:
- People interested in yoga, dance, and holistic wellness
- Self-improvement seekers exploring mindfulness, spirituality, and personal growth
- Women aged 25 to 45 in Greece, Netherlands, Belgium, Germany, and other key European markets where wellness culture is strong
We tested multiple ad formats, short video previews of classes, carousel ads showcasing different disciplines, and testimonial-style copy that highlighted the platform’s approachability. The winning creative leaned heavily into the “try something new without fear” angle, which resonated immediately.
Each ad directed users to a simple, streamlined landing page with a clear call to action: start your free trial and explore unlimited classes.
Phase Three: Conversion Optimization and Retargeting
As traffic started flowing, we built out a retargeting strategy to capture warm leads. Many people visited the site but didn’t subscribe on the first visit. We created custom audiences based on page visits, video views, and engagement, then served them follow-up ads emphasizing the low cost, the variety, and real subscriber stories.
We also introduced a lead magnet, a free intro class or downloadable wellness guide, to capture emails from people who weren’t ready to subscribe yet. This gave us a way to nurture interest over time and bring people back when they were ready.
Phase Four: Expansion and Testing
Once we validated the core offer and messaging, we gradually expanded into new markets. We tested audiences in Spain, Italy, and Austria, refining the creative based on what performed best. We also began laying the groundwork for future campaigns in Latin America and North America, building lookalike audiences based on early subscribers.
Throughout the process, we kept the budget tight, reinvesting any early revenue gains into scaling what worked and cutting what didn’t.
Results
Within the first 90 days, Drop In Web went from zero subscribers to over 120 paying members, exceeding their initial goal of 100. The platform generated over $3,600 in subscription revenue in the first quarter, giving them the cash flow to reinvest in content, marketing, and platform improvements.
More importantly, they built a foundation for sustainable growth. Their cost per acquisition stayed lean, averaging around $15 to $18 per subscriber, well within their budget constraints. Their ads consistently achieved click-through rates above 2.5%, and their landing page conversion rate climbed to 8% as we optimized messaging and design.
But the real win was bigger than the numbers. Drop In Web now had proof of concept. They had a growing community of engaged subscribers from multiple countries. They had clarity on their positioning and a repeatable acquisition process. And they had the confidence to dream bigger, knowing they could scale this model globally.
Today, Drop In Web is no longer just a startup with a vision. It’s a living, breathing wellness community with real people, real results, and a clear path forward. And we’re just getting started.
