Meet Our Heroes
Dolvistë isn’t your typical eCommerce store. They’re a carefully curated home and wellness brand that refuses to settle for “good enough.” Whether it’s a sleek office organizer, a meditation cushion that actually delivers comfort, or a personal care product that feels luxurious, Dolvistë sources only from reliable, tested, and proven suppliers. Their mission? To create an experience so seamless and satisfying that customers don’t just buy once—they come back again and again.
But here’s what makes them really special: Dolvistë offers a unique “choose your free gift” incentive on orders over $65. It’s not a gimmick. It’s a genuine value-add that transforms a transaction into a relationship. And in a world where most eCommerce brands are racing to the bottom on price, Dolvistë was building something different: trust, quality, and delight.
They operate in a crowded space—home improvement, décor, fitness, personal care, wellness—but they do it with intention. Every product is handpicked. Every customer interaction is designed to exceed expectations. And Joel Kofie, the founder, knew that with the right strategy, Dolvistë could stand out in a sea of sameness.
Their Goals
Joel came to Digital Time Savers with a clear vision but zero momentum in paid advertising. Dolvistë had never run a single ad on Facebook or Instagram. They had no pixel data, no retargeting audiences, no historical performance to lean on. It was a blank slate—and that meant both opportunity and risk.
Their goals were ambitious but grounded:
- Identify and reach high-value customers who cared about quality, not just discounts.
- Drive maximum sales with a modest $1,500 monthly ad budget.
- Increase customer retention by turning first-time buyers into repeat customers.
- Grow the business exponentially by building a sustainable acquisition engine.
Joel wasn’t looking for vanity metrics. He wanted real results: revenue, repeat purchases, and a customer base that believed in the brand.
The Challenge
Starting from zero is hard. Starting from zero in eCommerce is even harder.
Dolvistë had no advertising history, which meant no data, no lookalike audiences, and no proven creative. Facebook and Instagram algorithms thrive on learning, but without a foundation, we were essentially teaching the system from scratch. And with a $1,500 monthly budget, there wasn’t much room for error or extended testing phases.
On top of that, Dolvistë’s product catalog was broad. They weren’t selling one hero product—they were selling home décor, fitness gear, personal care, and wellness items to different customer segments. That meant we needed to figure out which audiences resonated with which products, and fast.
Then there was the competitive landscape. Home improvement and wellness products are flooded with brands. Standing out required more than good products—it required messaging, positioning, and creative that cut through the noise.
And finally, Joel wanted to target customers in the USA, UK, Canada, Australia, Japan, and New Zealand. That’s a lot of ground to cover with a limited budget, and it meant we had to be strategic about where we allocated spend and how we tested markets.
The challenge wasn’t just launching ads. It was building an entire acquisition system from the ground up, on a tight budget, in a competitive space, with no historical data to guide us.
Our Process
Phase One: Foundation and Discovery
We started where we always start: by getting to know the brand, the customer, and the opportunity.
We conducted a deep dive into Dolvistë’s unique value proposition. The “choose your free gift” offer was gold—it wasn’t just an incentive, it was a differentiator. It signaled generosity, quality, and trust. We knew that had to be central to the messaging.
Next, we mapped out the customer personas. Joel had identified five core audiences: home and office improvement enthusiasts, décor lovers, sports and fitness buffs, personal care and beauty shoppers, and meditation and wellness seekers. Each of these groups had different motivations, pain points, and buying behaviors. So we built separate audience segments and creative strategies for each.
We also installed the Facebook Pixel and set up conversion tracking across the site. This was non-negotiable. Without proper tracking, we’d be flying blind. We configured events for page views, add-to-cart actions, initiating checkout, and purchases. This gave us the foundation to optimize for real business outcomes, not just clicks.
Then came creative. We worked with Joel to develop ad visuals and copy that felt authentic, aspirational, and benefit-driven. No stock photos. No generic claims. Every ad needed to speak directly to a customer’s desire—whether that was creating a calming meditation space, upgrading their home office, or treating themselves to premium personal care.
We also mapped out a funnel strategy:
- Top of funnel: Awareness campaigns introducing Dolvistë to cold audiences.
- Middle of funnel: Engagement and consideration campaigns showcasing the free gift offer and product quality.
- Bottom of funnel: Retargeting campaigns converting warm audiences who visited the site or added to cart but didn’t purchase.
With everything in place, we were ready to launch.
Phase Two: Testing and Learning
The first few weeks were all about data collection and rapid iteration.
We launched broad interest-based campaigns targeting each of the five core customer segments across the USA, UK, Canada, and Australia. (We held Japan and New Zealand for later expansion once we had more budget headroom.) Each campaign featured multiple ad sets with different creatives, offers, and angles.
For the home and office improvement audience, we emphasized functionality and aesthetic upgrades. For the wellness and meditation crowd, we leaned into calm, self-care, and creating peaceful spaces. For fitness enthusiasts, we highlighted performance and recovery products. For décor lovers, we showcased style and transformation. And for personal care shoppers, we focused on premium quality and indulgence.
The free gift offer performed incredibly well. It wasn’t just a value-add—it gave customers a reason to hit that $65 threshold. And because they got to choose their gift, it felt personal and empowering.
Within the first three weeks, we started seeing clear patterns:
- Home improvement and décor audiences were converting at the highest rates, especially in the USA and Canada.
- Wellness and personal care segments had strong engagement but slightly longer consideration times.
- Fitness audiences were responsive but needed more social proof and product demos.
We reallocated budget toward the top performers and paused underperforming ad sets. We also began building custom audiences based on site visitors, engagers, and purchasers, which allowed us to create lookalike audiences for scaling.
By the end of the first month, Dolvistë had generated over $4,200 in revenue from a $1,500 ad spend—a 2.8x ROAS. Not bad for a brand starting from zero.
Phase Three: Optimization and Scaling
With a month of data under our belts, it was time to double down on what was working and refine what wasn’t.
We launched lookalike audiences based on Dolvistë’s best customers—people who had made purchases over $65 and engaged with multiple product pages. These lookalikes became our highest-performing cold audience segments, consistently delivering 3.5x to 4.2x ROAS.
We also expanded retargeting efforts. We built dynamic product ads to re-engage site visitors with the exact products they viewed. We created urgency-driven campaigns targeting cart abandoners, offering a limited-time reminder about the free gift offer. And we introduced a post-purchase nurture sequence to drive repeat purchases, highlighting new arrivals and complementary products.
Creative iteration became a weekly rhythm. We tested lifestyle imagery vs. product-focused visuals. We experimented with video ads showcasing product unboxings and customer testimonials. We A/B tested headlines, CTAs, and offer placements. Every small improvement compounded.
We also refined our geographic targeting. The USA and Canada were clear winners, so we increased budget allocation there. The UK and Australia showed potential but needed more nurturing, so we adjusted creative to emphasize international shipping and trust signals. Japan and New Zealand were added as small test markets with localized messaging.
By month two, Dolvistë was generating over $7,500 in monthly revenue from ads, with an average ROAS of 3.9x. Customer acquisition cost was dropping, and repeat purchase rate was climbing.
Phase Four: Retention and Growth
Once we had acquisition dialed in, we shifted focus to retention and lifetime value.
We introduced a VIP customer segment for people who had purchased twice or more, offering them exclusive early access to new products and bonus free gifts on their next order. This created a sense of belonging and rewarded loyalty.
We also launched seasonal campaigns around key shopping periods—Black Friday, Cyber Monday, and the holiday season—with limited-time bundles and elevated free gift thresholds. These campaigns brought in new customers while re-activating past buyers.
Email and SMS integration became critical. We worked with Joel to sync Facebook ad audiences with email flows, creating a seamless experience from ad click to post-purchase follow-up. Customers who engaged with ads but didn’t convert received personalized email reminders. Recent buyers got thank-you messages and product care tips. Repeat customers received VIP offers and sneak peeks.
By month three, Dolvistë had built a predictable, scalable acquisition engine. They were reaching high-value customers across multiple countries, driving consistent sales, and creating genuine customer loyalty.
Results
In just 90 days, Dolvistë went from zero paid advertising experience to a thriving eCommerce operation:
- $18,400+ in revenue generated from a $4,500 total ad spend across three months.
- 4.1x average ROAS, with top-performing campaigns hitting 5.2x.
- 320+ new customers acquired, with an average order value of $72.
- 28% repeat purchase rate within the first 90 days, well above industry benchmarks.
- Expanded market reach across the USA, Canada, UK, Australia, and pilot markets in Japan and New Zealand.
- Built a proprietary customer database of engaged shoppers, high-value buyers, and brand advocates for ongoing retargeting and lookalike scaling.
But beyond the numbers, Dolvistë proved something more important: that a brand built on quality, trust, and genuine customer care can cut through the noise—even in the most crowded markets. Joel’s vision of creating over-satisfied customers became a reality, and Digital Time Savers was proud to help make it happen.
