Meet Our Heroes
Attenuate Pro entered the crowded weight loss supplement space with something genuinely different: a scientifically backed, natural herbal formula developed by Harvard, Stanford, UCLA, and MIT-educated board-certified doctors. Their product, the Attenuate Slender Stick, wasn’t just another trendy fat burner. It was formulated with clinically proven ingredients designed to support healthy, sustainable weight loss without the jitters or crash that plagued most competitors.
But despite having a superior product and a sales funnel crafted by Forbes-featured copywriter Stefan Georgi, Attenuate Pro faced a harsh reality. They had 3,800 units sitting in inventory and zero paid advertising experience. Their competitors, brands like Hydroxycut, Keto Luxe, and a sea of Amazon bestsellers, had entire ecosystems of paid traffic and customer loyalty. Attenuate Pro needed to break through the noise fast and prove their product worked not just in the lab, but in the marketplace.
They came to Digital Time Savers with one clear directive: sell out the inventory and build enough momentum to justify a massive 10,000 to 30,000 unit reorder. No fluff. No vanity metrics. Just results.
Their Goals
Attenuate Pro’s mission was straightforward but ambitious:
- Generate as many direct sales as possible from a modest $1,000 monthly starting ad budget.
- Liquidate the remaining 3,800 units quickly to validate demand and unlock capital for a major reorder.
- Establish a scalable customer acquisition system across Facebook, Instagram, Google, and YouTube.
- Prove that their unique value proposition (science-backed, doctor-formulated, natural ingredients) could cut through a saturated market.
This wasn’t about brand awareness or engagement. It was about conversion velocity. Every dollar had to work, and every campaign had to drive action.
The Challenge
The weight loss supplement industry is one of the most competitive and saturated digital advertising battlegrounds. Attenuate Pro was entering a space dominated by legacy brands with deep pockets, loyal customer bases, and years of optimized ad data. Worse, they had:
- No existing advertising infrastructure. No Google Ads account. No Facebook pixel data. No retargeting audiences. They were starting completely cold.
- A lean budget. At $1,000 per month across four platforms, there was no room for waste or experimentation without consequence.
- Skeptical consumers. The weight loss market is plagued by overpromising and underdelivering products. Building trust and credibility would be critical.
- A ticking clock. With 3,800 units to move and a reorder decision hinging on performance, time wasn’t just money. It was everything.
The biggest hurdle? Attenuate Pro had never run a single ad. They had a killer product, a high-converting funnel, and a target audience in mind, but no proven playbook for turning cold traffic into buyers. That’s where we came in.
Our Process
Phase One: Laying the Foundation
Before spending a single dollar on ads, we needed to build the infrastructure that would support scalable growth. We started by setting up Attenuate Pro’s digital ecosystem from scratch:
- Facebook Pixel and Conversion API integration to track every click, add-to-cart, and purchase.
- Google Ads account creation and conversion tracking setup, ensuring we could measure performance down to the last cent.
- Audience research and segmentation. We analyzed their target demographic (health-conscious millennials aged 30+, post-pregnancy women, post-menopausal women) and identified psychographic triggers: body confidence, health optimization, natural ingredients, and doctor credibility.
- Competitor analysis. We dissected what was working for Hydroxycut, Keto Luxe, and top-performing Amazon weight loss products. We looked at their ad creatives, messaging angles, and positioning to find gaps Attenuate Pro could exploit.
We also audited their existing sales funnel on attenuslim.com. Stefan Georgi’s copywriting was already doing heavy lifting, but we identified opportunities to test different hooks and urgency mechanics in our ad campaigns that would feed seamlessly into that funnel.
Phase Two: Multi-Platform Launch Strategy
With the foundation in place, we launched simultaneous campaigns across Facebook, Instagram, Google, and YouTube. Each platform required a different approach, but all campaigns shared a unified messaging strategy rooted in credibility, transformation, and urgency.
Facebook and Instagram:
We tested multiple creative formats, including carousel ads showcasing the science behind the ingredients, video testimonials emphasizing real results, and static image ads highlighting the “doctor-formulated” credibility. Our targeting focused on interest-based audiences (weight loss, fitness, wellness, organic supplements) layered with demographic filters (women 30-55, recent life events like pregnancy).
We used dynamic creative testing to let Facebook’s algorithm optimize combinations of headlines, images, and ad copy. Within the first two weeks, we identified three winning ad sets that consistently drove sub-$2 cost-per-click and strong add-to-cart rates.
Google Ads:
We launched a hybrid strategy combining branded search (capturing anyone already aware of Attenuate), competitor keyword targeting (people searching for Hydroxycut, Keto Luxe alternatives), and high-intent keywords like “best natural weight loss supplement” and “doctor-formulated fat burner.”
Google Shopping ads were also deployed, ensuring Attenuate Pro appeared in product carousels when users searched for weight loss solutions. The Stefan Georgi funnel did the rest.
YouTube:
Video was critical for building trust. We created short-form video ads (15-30 seconds) that opened with a relatable problem (“Tried everything but the weight won’t budge?”), introduced the doctor-backed credibility angle, and closed with a clear call-to-action. These ads ran as skippable in-stream placements targeting health and wellness content viewers.
Phase Three: Rapid Optimization and Scaling
As data rolled in, we moved fast. Every three days, we reviewed performance metrics and made adjustments:
- Killed underperforming ad sets and reallocated budget to winners.
- Tested new audience segments, including lookalikes based on purchasers and engaged website visitors.
- Launched retargeting campaigns to recapture cart abandoners and site visitors, using urgency-driven messaging like “Only X units left” and limited-time discount codes.
- Increased budgets incrementally on Facebook and Google as ROAS stabilized and climbed.
By week four, we had a repeatable system. We knew which creatives worked, which audiences converted, and how to scale without sacrificing efficiency. Attenuate Pro’s ad account went from zero to a finely tuned customer acquisition machine.
Results
In just under 90 days, Attenuate Pro didn’t just move inventory. They proved their product had real market demand and built the foundation for long-term growth.
- 3,200+ units sold, nearly liquidating their entire inventory and unlocking capital for a major reorder.
- ROAS of 4.2x across all platforms, meaning every dollar spent generated over four dollars in revenue.
- $128,000+ in total revenue from a starting ad budget of $1,000/month, scaled strategically over three months.
- Cost per acquisition (CPA) dropped 47% from initial campaigns to final optimized performance, proving the system became more efficient over time.
- Over 15,000 new website visitors, with a remarketing audience built for future campaigns.
- YouTube video ads delivered a 12% view-through conversion rate, far exceeding industry benchmarks for supplement brands.
But the numbers only tell part of the story. Attenuate Pro now had proof. Proof that their product could compete. Proof that their messaging resonated. Proof that they could scale. They went from uncertainty to momentum, from sitting inventory to sold-out success, and from zero advertising experience to a data-backed growth engine ready for the next phase.
The reorder? Approved. The next chapter? Already in motion.
