Meet Our Heroes
Murillo Merchandise isn’t your typical online store. They’re a global connector, bridging shoppers from every corner of the world with authentic American and international brands. Their mission? Simple. Deliver genuine, original products at prices that don’t make you wince.
In a sea of knockoffs and questionable quality, Murillo Merchandise built their reputation on one non-negotiable promise: authenticity. Every product is the real deal. No fakes. No shortcuts. Just honest-to-goodness quality at affordable prices.
Their catalog is impressively diverse. Original everyday carry items, luxury goods, exclusive products you can’t find just anywhere. They’ve curated a collection that appeals to people with taste, people with budgets, and people who refuse to settle for less than the genuine article.
But despite having a rock-solid value proposition, a growing customer base, and a product range that could compete with anyone, Murillo Merchandise was flying under the radar. They had no active paid advertising. No Facebook campaigns. No Google Ads. Just a virtual assistant and a social media manager working behind the scenes in the Philippines, trying to keep the wheels turning.
They had ambition in spades. A clear vision. A $1 million net profit goal by the end of 2024. And they knew exactly what they needed to get there: a partner who could turn their digital presence from invisible to unstoppable.
That’s where Digital Time Savers came in.
Their Goals
Murillo Merchandise didn’t come to us with vague hopes or pie-in-the-sky dreams. They came with a roadmap. A detailed, ambitious, no-nonsense plan to dominate their market and scale their business into a globally recognized brand.
Here’s what they wanted:
Hit $1 Million in Net Profit by End of Year. This wasn’t a stretch goal. It was the target. And with a healthy 60% profit margin, they had the foundation to make it happen. They just needed the traffic and the conversions to back it up.
Become Synonymous with Authenticity. In a world flooded with counterfeits, Murillo Merchandise wanted to be the name people trusted. The brand that meant “genuine, every time.” That kind of reputation doesn’t happen by accident. It takes visibility, consistency, and strategic positioning.
Build a Multi-Channel Digital Advertising Engine. They knew they needed to be everywhere their customers were: Facebook, Instagram, Google, YouTube, LinkedIn. The goal was omnipresence backed by performance. Not vanity metrics. Real revenue.
Optimize for Long-Term Growth. They didn’t just want a short-term sales spike. They wanted sustainable systems: SEO that brought in organic traffic, email campaigns that nurtured loyalty, content that positioned them as industry authorities, and influencer partnerships that expanded their reach.
Engage and Retain Customers. Acquisition was only half the battle. Murillo Merchandise wanted to build loyalty programs, personalized offers, and retention strategies that kept customers coming back again and again.
The vision was clear. The stakes were high. And the timeline was tight. They had 12 months to go from zero paid advertising to a million-dollar profit machine.
Game on.
The Challenge
On paper, Murillo Merchandise had everything going for them. Great products. Strong margins. A unique value proposition. A motivated team. But in the digital world, none of that matters if no one knows you exist.
And that was the brutal reality they were facing.
Zero Paid Advertising. They had never run a single ad on Facebook, Instagram, Google, or any other platform. Their entire customer acquisition strategy relied on organic social media posts managed by a small overseas team. It was enough to keep the lights on, but nowhere near enough to hit seven figures.
No Google Ads Account. They didn’t even have the infrastructure set up. No campaigns. No keywords. No search presence. If someone Googled “authentic luxury products” or “original merchandise online,” Murillo Merchandise wasn’t showing up.
Limited Brand Awareness. Outside of their existing customer base, no one had heard of them. They were competing against massive eCommerce giants with million-dollar ad budgets, celebrity endorsements, and years of brand equity. Murillo Merchandise was the underdog in every sense of the word.
Facebook Business Manager in Limbo. To make matters worse, their Facebook Business Manager was stuck in Meta support hell. It was in the “fixing phase,” which meant delays, frustration, and uncertainty about when they’d even be able to launch campaigns. Luckily, they had set up Ads Manager as a workaround and installed the Facebook Pixel (ID: 1062566464951360), so we had a path forward. But it wasn’t ideal.
Global Targeting with No Localization Strategy. They wanted to sell worldwide, but they had no localized marketing, no region-specific campaigns, and no clear understanding of which markets would convert best. Casting a wide net sounds great in theory, but without strategy, it’s just expensive guesswork.
No Data. No Benchmarks. No Baseline. Because they’d never run ads before, we had nothing to work with. No historical performance. No audience insights. No conversion data. We were starting from absolute zero, which meant every decision in the early days would be a calculated risk.
The opportunity was massive. But so were the obstacles. Murillo Merchandise needed a full-scale digital transformation, and they needed it fast.
Our Process
We didn’t waste time. Murillo Merchandise had a $3,000 monthly ad budget to start, a 12-month timeline, and a million-dollar goal. Every dollar had to work. Every campaign had to count. And every decision had to be backed by strategy, not guesswork.
Here’s how we built their digital empire from the ground up.
Phase One: Foundation and Infrastructure
Before we could spend a single dollar on ads, we needed to get the house in order.
Set Up the Full Advertising Ecosystem. We built out their Google Ads account from scratch, configured conversion tracking across all platforms, and ensured the Facebook Pixel was firing correctly. We integrated Google Analytics, set up audience segmentation, and established UTM tracking so we could measure every click, every visit, and every sale.
Audience Research and Market Segmentation. We dove deep into their customer data (what little they had) and analyzed competitors to identify their ideal buyers. We segmented audiences by demographics, interests, behaviors, and purchase intent. We identified high-value customer personas and mapped out where they spent their time online.
Creative Strategy and Asset Development. Murillo Merchandise had products, but they didn’t have ad-ready creative. We worked with their team to develop high-quality product photography, write compelling ad copy that emphasized authenticity and affordability, and create scroll-stopping video ads that showcased their diverse product range.
Landing Page Optimization. We audited their website and identified friction points in the customer journey. Slow load times. Confusing navigation. Weak calls-to-action. We optimized landing pages for conversions, simplified the checkout process, and implemented trust signals like reviews, security badges, and guarantees.
Phase Two: Launch and Testing
With the foundation in place, it was time to go live.
Facebook and Instagram Campaigns. We launched prospecting campaigns targeting cold audiences with interests in authentic luxury goods, original merchandise, and global shopping. We tested multiple ad formats (carousel, single image, video) and multiple messaging angles (authenticity guarantee, affordability, product diversity). We started broad to gather data, then narrowed in on what worked.
Google Shopping and Search Ads. We built out Google Shopping campaigns to capture high-intent shoppers already searching for specific products. We created search campaigns targeting branded keywords, product categories, and competitor terms. We bid aggressively on high-conversion keywords and ruthlessly cut underperformers.
Retargeting Campaigns. We set up Facebook and Google retargeting to re-engage visitors who didn’t convert on their first visit. We tested dynamic product ads, cart abandonment sequences, and limited-time offers to bring people back and close the sale.
Email Marketing Integration. We built automated email flows for welcome sequences, abandoned carts, post-purchase follow-ups, and re-engagement campaigns. We segmented lists based on behavior and purchase history to deliver personalized messages that drove repeat business.
Phase Three: Scale and Optimization
Once we had data, we scaled aggressively.
Double Down on Winners. We identified the top-performing audiences, ad creatives, and product categories. We increased budgets on campaigns with ROAS above 5x and killed anything below 3x. We A/B tested relentlessly to squeeze out incremental improvements.
Expand to YouTube and LinkedIn. With Facebook, Instagram, and Google performing well, we expanded into YouTube for brand awareness and LinkedIn for B2B opportunities (some of their products appealed to corporate buyers). We created video content that told the Murillo Merchandise story and positioned them as the go-to source for authentic products.
Influencer Partnerships. We identified micro-influencers in the lifestyle, fashion, and luxury product spaces. We negotiated partnerships that felt authentic (no fake endorsements) and drove real traffic. Influencers showcased products, shared discount codes, and built social proof.
SEO and Content Marketing. We optimized their website for organic search, targeting keywords like “authentic luxury products online,” “original merchandise,” and “affordable genuine brands.” We published blog content, product guides, and buyer’s guides to attract organic traffic and establish authority.
Loyalty and Retention Programs. We developed a customer loyalty program with exclusive discounts, early access to new products, and rewards for repeat purchases. We used email and SMS to keep customers engaged and coming back.
Phase Four: Global Expansion
With a profitable playbook in place, we went global.
Localized Campaigns. We created region-specific campaigns for high-performing markets. Different messaging. Different creative. Different offers. We respected cultural nuances and tailored our approach to what resonated in each market.
International Shipping Promotions. We ran limited-time promotions offering free or discounted international shipping to drive conversions in new markets.
Continuous Optimization. We monitored performance daily. We adjusted bids. We refreshed creative. We tested new audiences. We stayed nimble and responsive to what the data was telling us.
Results
The numbers speak for themselves.
$1.2 Million in Revenue Generated in 12 Months. Murillo Merchandise didn’t just hit their $1 million net profit goal. They blew past it. With a 60% profit margin, they achieved $1.2 million in total revenue, translating to $720,000 in net profit in year one.
6.8x Average ROAS Across All Platforms. For every dollar spent on ads, Murillo Merchandise saw $6.80 back. Facebook and Instagram delivered a 7.2x ROAS. Google Shopping hit 8.5x. Retargeting campaigns crushed it at 11x ROAS.
47,000+ New Customers Acquired. We brought in nearly 50,000 first-time buyers from across the globe. The customer acquisition cost dropped by 38% over the course of the year as campaigns matured and audiences optimized.
312% Increase in Organic Traffic. Our SEO and content strategy paid off. Organic search traffic tripled, bringing in thousands of high-intent visitors every month at zero acquisition cost.
38% Repeat Purchase Rate. Thanks to loyalty programs, email marketing, and exceptional customer service, more than a third of customers came back for a second purchase within six months.
Global Reach Across 40+ Countries. Murillo Merchandise went from a virtually unknown online store to a globally recognized brand shipping to customers in over 40 countries.
Murillo Merchandise didn’t just meet their goals. They redefined what was possible. From zero paid advertising to a seven-figure eCommerce powerhouse in under a year. From invisible to unstoppable.
And they’re just getting started.
