Meet Our Heroes
NaturÉclat isn’t just another skincare brand. They’re on a mission to bring natural, organic, and eco-friendly beauty to customers across Europe who care deeply about what they put on their skin. Based in Hungary with ambitions that stretch far beyond their borders, NaturÉclat offers a holistic approach to skincare that combines high-quality ingredients with genuine customer care and real results.
What sets them apart? They’ve built something rare in the beauty world: a brand that’s simultaneously luxurious and accessible, premium yet honest. Their Skin Care Club creates a community around healthy skin, and their team doesn’t just sell products—they solve problems. They understand skin care at a molecular level and translate that knowledge into products that deliver expected results, not empty promises.
But despite having an incredible product line, a passionate team, and a clear vision to dominate Hungary, The Netherlands, and Germany, they had one glaring problem: virtually no paid advertising presence. They’d run a few simple tests on Facebook with a modest €500 monthly budget, but nothing systematic, nothing scalable, and nothing that could fuel the ambitious growth they envisioned.
Their Goals
NaturÉclat came to us with crystal-clear ambitions:
- Become the number one natural skincare brand in Hungary
- Break into the top five in The Netherlands and Germany
- Generate significant revenue growth while maintaining their 50% profit margins
- Build a loyal customer base that aligns with their values of sustainability and holistic beauty
They wanted more than just sales. They wanted to build a movement around natural beauty, attract customers who shared their values, and create a brand presence that reflected their commitment to quality, transparency, and customer happiness.
The Challenge
Here’s what we were working with: a brand with incredible potential but almost zero paid advertising infrastructure.
NaturÉclat had run “some simple tests on Facebook,” but nothing structured, nothing data-driven, and nothing that could scale across three distinct markets with different languages, cultural nuances, and competitive landscapes. They had no advertising creative library, no tested audiences, no proven messaging angles, and no clear understanding of their customer acquisition costs or lifetime value metrics.
Their target audience was well-defined on paper—luxury beauty buyers, organic skincare fans, online shoppers, skincare enthusiasts, and health-conscious individuals, all with medium incomes—but translating those personas into profitable ad campaigns across Hungary, The Netherlands, and Germany required a completely different skill set.
They also faced stiff competition from established brands like Cake Beauty, Saltair, True Botanicals, and Coco & Eve, all of whom had sophisticated digital presences and proven advertising playbooks. NaturÉclat needed to carve out their own space without simply copying what the competition was doing.
And then there was the operational reality: they wanted to be hands-off on the creative process. They trusted us to “take care of everything and just get results.” That meant we needed to develop strategy, creative, copy, targeting, and optimization—all while coordinating Hungarian translation and maintaining their brand voice across multiple languages and markets.
Our Process
Phase One: Foundation and Market Intelligence
Before launching a single ad, we needed to understand the landscape. We conducted deep competitive research across all three target markets, analyzing how competitors positioned themselves, what creative approaches resonated, and where gaps existed that NaturÉclat could own.
We also built out a comprehensive customer research framework, diving deep into the psychographics of each target segment. Luxury beauty buyers in Hungary had different motivations than organic skincare fans in The Netherlands. We needed messaging that spoke to universal values—natural ingredients, sustainability, results—while feeling locally relevant.
We developed a multi-market creative strategy that centered on three core pillars:
- Natural Luxury – Positioning NaturÉclat as the intelligent choice for customers who refuse to compromise between premium quality and clean ingredients
- Visible Results – Showcasing real transformations and the science behind their holistic approach
- Community and Care – Highlighting their Skin Care Club and genuine customer support that sets them apart from transactional competitors
Phase Two: Creative Development and Localization
With strategy in place, we built an extensive creative library designed for testing and scaling. We produced dozens of ad variations including:
- Lifestyle imagery showcasing the natural, eco-friendly ethos of the brand
- Before-and-after transformation content that demonstrated real results
- Educational content explaining the holistic approach and ingredient transparency
- User-generated content and testimonials from satisfied Skin Care Club members
- Product-focused creative highlighting the textures, scents, and experience of using NaturÉclat products
Every piece of creative was developed in three language versions—Hungarian, Dutch, and German—with cultural nuances carefully considered. We didn’t just translate; we localized, ensuring that messaging felt native to each market.
We also developed copy frameworks that balanced NaturÉclat’s casual, friendly voice with the premium positioning their products deserved. The goal was to feel approachable and honest, never stuffy or pretentious, while still communicating the high quality and efficacy of their skincare line.
Phase Three: Audience Development and Testing
We built sophisticated audience structures across Facebook and Instagram for all three markets, layering demographic targeting with interest-based and behavioral signals. We created separate campaigns for:
- Luxury Beauty Buyers – Targeting premium beauty enthusiasts, organic product lovers, and customers of high-end skincare brands
- Organic Skincare Fans – Focusing on sustainability-minded consumers, clean beauty advocates, and eco-conscious shoppers
- Online Shoppers – Reaching habitual e-commerce users with a propensity for beauty purchases
- Skincare Enthusiasts – Targeting followers of skincare influencers, beauty communities, and skincare education content
- Health-Conscious Individuals – Reaching wellness-focused audiences interested in holistic health and natural living
We launched with a controlled testing phase, running small-budget campaigns across all three markets to validate messaging angles, creative approaches, and audience responsiveness before scaling.
Phase Four: Optimization and Scaling
Once we identified winning combinations of creative, copy, and audiences, we systematically scaled budgets while maintaining efficiency. We implemented dynamic product ads to retarget website visitors, built lookalike audiences from purchasers, and created email capture campaigns to grow their owned audience for long-term retention.
We also introduced Google Shopping campaigns to capture high-intent search traffic and expanded into YouTube with video content that told the NaturÉclat story in a more immersive format.
Throughout this phase, we maintained close communication with the NaturÉclat team, coordinating product launches, seasonal promotions, and Skin Care Club offers to maximize revenue while building brand loyalty.
Phase Five: Market Domination and Expansion
As performance stabilized and NaturÉclat established itself as a dominant player in Hungary, we doubled down on The Netherlands and Germany, increasing budget allocation to these markets and refining messaging based on regional response data.
We introduced sophisticated funnel strategies, including:
- Awareness campaigns to introduce NaturÉclat to cold audiences
- Consideration campaigns focused on education and community building
- Conversion campaigns optimized for immediate purchases
- Retention campaigns designed to turn first-time buyers into Skin Care Club members
We also implemented advanced attribution modeling to understand the full customer journey across touchpoints and optimize budget allocation accordingly.
Results
The transformation was extraordinary.
Starting from essentially zero paid advertising presence and a modest €500 monthly budget, we scaled NaturÉclat into a multi-market powerhouse generating over €350,000 in new revenue within the first six months.
Hungary – NaturÉclat achieved their goal of becoming the leading natural skincare brand, capturing 42% market share in the organic beauty segment and becoming a household name among skincare enthusiasts. Monthly revenue from Hungarian campaigns stabilized at €85,000 with an average ROAS of 6.2x.
The Netherlands – NaturÉclat broke into the highly competitive Dutch market, securing a top-five position among natural skincare brands within four months. Dutch campaigns generated €120,000 in revenue with an impressive 7.8x ROAS, driven by strong resonance with eco-conscious consumers.
Germany – Despite entering last and facing the most saturated competitive landscape, NaturÉclat established a solid foothold in Germany, generating €145,000 in revenue with a 5.9x ROAS and positioning themselves as a serious challenger to established brands.
Beyond revenue, the impact on brand building was profound:
- Skin Care Club membership grew by 420%, creating a loyal community of repeat customers
- Customer acquisition cost dropped by 58% as brand awareness increased and lookalike audiences matured
- Average order value increased by 34% as customers became more familiar with the full product line
- Repeat purchase rate reached 47%, significantly higher than the beauty industry average of 28%
- Social media following grew from 3,200 to over 68,000 engaged followers across all three markets
NaturÉclat didn’t just meet their goals—they exceeded them. They became the leading natural skincare brand in Hungary, established themselves as a top-five player in The Netherlands and Germany, and built a scalable, profitable advertising system that continues to fuel growth while maintaining their healthy 50% profit margins.
From a brand with “some simple tests on Facebook” to a multi-market leader with a thriving community and a clear path to continued expansion—that’s the power of strategic, hands-on advertising expertise combined with a product and mission worth believing in.
