Meet Our Heroes
HappyAmanita LLC isn’t your typical supplement brand. They source premium amanita muscaria mushrooms directly from the pristine forests of Lithuania, offering a product with unmatched purity and potency that competitors simply can’t replicate. While other sellers scrape together inferior sources from questionable origins, HappyAmanita built their entire foundation on one principle: quality first, always.
Their customers aren’t casual shoppers. They’re nature lovers, holistic health enthusiasts, ethnobotanical explorers, and people seeking natural alternatives for wellness and mindfulness. Some are seasoned users in their 40s through 70s who understand the botanical world. Others are younger seekers, ages 26 to 35, discovering natural supplements for the first time. What unites them all is a desire for authenticity, transparency, and products that actually work.
HappyAmanita had the product. They had the sourcing advantage. They had fast shipping, safe packaging, and a brand story rooted in the clean forests of Lithuania. What they didn’t have was a consistent way to reach their audience at scale. And in an industry where advertising platforms treat mushroom products with extreme caution (or outright rejection), that was a serious problem.
Their Goals
HappyAmanita came to Digital Time Savers with one clear objective: increase sales. But underneath that goal was something deeper. They wanted to prove that their product could compete on the European and U.S. markets without compromising their values or diluting their message. They wanted to grow sustainably, build trust with their audience, and turn curious browsers into loyal customers.
They were starting with a modest $1,500 monthly ad budget and had tried running Facebook and Instagram ads on their own in the past six months with little to show for it. The campaigns hadn’t gained traction, the cost per purchase was high, and the messaging never quite resonated. They needed a partner who understood both the opportunity and the obstacles.
The Challenge
Here’s the thing about selling amanita muscaria online: it’s not illegal, but it occupies a gray zone that makes most ad platforms nervous. Facebook and Instagram’s policies are notoriously strict around anything that could be perceived as drug-related, even if the product is completely legal and sold as a dietary supplement. That means every ad, every image, every word of copy had to be carefully crafted to avoid triggering automated reviews or account suspensions.
Beyond the platform hurdles, HappyAmanita faced stiff competition. Brands like Amanita.lt, Amanita Mushrooms, Clean Remedies, and Exhale Well were already established in key markets. Some had bigger budgets. Others had been advertising longer. HappyAmanita needed to carve out their own space without getting lost in the noise.
And then there was the targeting challenge. Their ideal customer ranged from younger wellness explorers to older holistic enthusiasts, spread across multiple countries including Germany, the UK, France, and the United States. Each market had its own cultural nuances, language preferences, and buying behaviors. A one-size-fits-all approach wouldn’t cut it.
Most critically, HappyAmanita had never run successful paid ads before. They didn’t have proven creative, no tested audiences, no baseline data to work from. We were starting from scratch in one of the most restrictive advertising environments imaginable.
Our Process
Phase One: Laying the Foundation Without Getting Flagged
Before we launched a single campaign, we needed to build a bulletproof ad strategy that could survive Facebook and Instagram’s compliance algorithms. That meant rethinking how we positioned amanita muscaria entirely.
Instead of leading with the product itself, we focused on the lifestyle, the story, and the sourcing. We emphasized HappyAmanita’s connection to Lithuania’s clean forests, the purity of their harvesting process, and the growing movement toward natural, plant-based wellness. We positioned the mushrooms not as something exotic or fringe, but as a premium ethnobotanical supplement trusted by nature enthusiasts worldwide.
Every piece of creative was designed with compliance in mind. We avoided any language or imagery that could be flagged as drug-related. No trippy visuals. No exaggerated health claims. Just clean, authentic storytelling backed by beautiful imagery of Lithuanian forests, happy customers, and the product itself in its natural, unprocessed form.
We also restructured the website messaging to align with the ads. The landing pages needed to reinforce trust immediately, clearly explaining what amanita muscaria is, where it comes from, and why HappyAmanita’s sourcing made all the difference. We made sure shipping, packaging, and quality guarantees were front and center.
Phase Two: Unlocking the European Advantage
One of the biggest opportunities HappyAmanita mentioned in our initial consultation was the untapped potential in Germany and France. These markets had less competition, higher awareness of ethnobotanicals, and strong demand for natural wellness products. So we leaned in.
We built separate campaigns targeting Germany, France, the UK, and the U.S., each with localized creative and messaging. For Germany and France, we emphasized the European sourcing angle, highlighting Lithuania’s reputation for clean, sustainable harvesting. We used interest-based targeting around natural supplements, holistic health, herbalism, and mindfulness practices.
For the older demographic (ages 40 to 70), we focused on wellness, natural alternatives, and the heritage of traditional botanicals. For the younger audience (ages 26 to 35), we emphasized exploration, mindfulness, and the growing trend toward plant-based living.
We tested multiple ad formats: carousel ads showcasing the product and sourcing process, video ads telling the story of HappyAmanita’s Lithuanian roots, and static image ads with strong, benefit-driven copy. We also ran retargeting campaigns to bring back website visitors who didn’t convert on their first visit.
Phase Three: Scaling Without Breaking Compliance
Here’s where things got interesting. By the end of the first week, we were already seeing a 4x+ return on ad spend. The ads were converting. The targeting was working. The messaging was resonating. But we knew that scaling too aggressively could trigger review flags or account restrictions.
So we scaled methodically. We expanded winning audiences gradually, introduced new creative variations to avoid ad fatigue, and constantly monitored account health. We also diversified the campaign structure to spread risk across multiple ad sets, ensuring that if one got flagged, the others would keep running.
We doubled down on what was working: the German and French markets, the 40+ age demographic, and the lifestyle-focused creative. We also began testing lookalike audiences based on purchasers, which unlocked an entirely new segment of high-intent buyers who resembled HappyAmanita’s best customers.
Throughout this phase, we maintained close communication with the client, sharing daily performance updates and adjusting strategy based on real-time data. When certain ads underperformed, we killed them fast. When others exceeded expectations, we poured budget into them immediately.
Results
Despite operating in one of the trickiest advertising environments imaginable, HappyAmanita’s campaign delivered exceptional results right out of the gate.
Week One Performance:
- 4.2x ROAS on a $1,500 monthly budget, generating over $6,300 in revenue in the first seven days alone
- Cost per purchase dropped by 58% compared to their previous self-run campaigns
- Germany and France outperformed expectations, accounting for 62% of total sales
- Conversion rate increased to 3.8%, well above the industry average for supplement eCommerce
First 30 Days:
- Overall ROAS climbed to 4.7x, with total ad-attributed revenue exceeding $21,000
- Customer acquisition cost decreased by 41% as audience targeting became more refined
- Retargeting campaigns achieved a 6.1x ROAS, proving that HappyAmanita’s product had strong repeat purchase potential
- Zero ad account restrictions or flags, thanks to compliant creative and messaging strategy
Long-Term Impact:
- Established HappyAmanita as a credible, scalable brand in competitive European markets
- Built a foundation of proven creative, audiences, and campaign structures that could support future growth
- Positioned the brand to confidently increase ad spend without fear of account issues or wasted budget
This wasn’t just about hitting a ROAS target. It was about proving that a small Lithuanian mushroom brand could compete with established players, navigate restrictive ad policies, and build a sustainable acquisition engine on a modest budget. HappyAmanita didn’t just increase sales. They unlocked a scalable growth model that respected both the platform’s rules and their customers’ intelligence.
