Meet Our Heroes
XOTIQ isn’t your typical beauty brand. In a market flooded with “clean” claims and empty promises, XOTIQ stands apart by actually delivering on what discerning consumers want: natural, vegan, gluten-free, and cruelty-free formulations infused with hemp and CBD. Their product line speaks to a very specific customer: the luxury shopper who values wellness, the health-conscious consumer who refuses to compromise on quality, and the CBD enthusiast who sees beauty as an extension of holistic living.
But XOTIQ offers more than just ingredients. The brand wraps every product in an experience—think luxurious packaging, premium touchpoints, and a brand identity that feels more like a high-end fragrance house than a typical skincare line. They’re positioned alongside names like Chanel, Dior, and KILIAN, yet they bring something those legacy brands don’t: the power of plant-based innovation and a modern, conscious ethos.
Despite having all the right pieces in place—quality products, compelling positioning, and an audience eager for what they offer—XOTIQ was struggling to translate that potential into consistent, scalable growth.
Their Goals
XOTIQ came to Digital Time Savers with a clear mission: drive sales and scale the business. They weren’t looking for vanity metrics or brand awareness plays. They needed real revenue, sustainable customer acquisition, and a paid advertising strategy that could keep pace with their ambitions.
Their vision was ambitious but grounded. They wanted to reach three core audiences—luxury beauty shoppers, health-conscious consumers, and CBD enthusiasts—across multiple platforms without diluting their message or wasting budget. And they wanted to do it in a way that honored the premium nature of their brand, not by chasing bargain hunters or discount-seekers.
Most importantly, they wanted a partner who understood that XOTIQ wasn’t just another beauty brand trying to make a quick buck. They needed a team that could match their level of care, creativity, and commitment to excellence.
The Challenge
When XOTIQ first reached out, they were already running ads on Meta (Facebook and Instagram) and Google. But their efforts lacked cohesion. The campaigns weren’t optimized, the messaging felt scattered, and the targeting was too broad to effectively reach the high-end, wellness-focused audience they were after.
Their monthly ad budget of $1,000 was being spread thin across platforms with no clear strategy guiding the spend. The creative didn’t reflect the luxury positioning of the brand—it looked more like generic eCommerce ads than something you’d expect from a brand competing with Chanel and Dior. And while they were getting some traffic and a few conversions, the cost per acquisition was too high and the return on ad spend was underwhelming.
There were also missed opportunities. XOTIQ had active presences on YouTube and LinkedIn, but these platforms weren’t being leveraged in the ad strategy at all. And with competitors like Saint Jane Beauty, Fara Homidi, and Bond No. 9 already dominating the luxury CBD and clean beauty space, XOTIQ needed to find a way to stand out—not just blend in.
The brand had the ingredients for success. What they needed was a partner who could take all those pieces and turn them into a refined, high-performing marketing engine.
Our Process
We knew from day one that XOTIQ required a premium approach. This wasn’t a brand we could scale with cookie-cutter tactics or mass-market messaging. Every decision we made—from platform selection to creative strategy—had to reflect the sophistication and intentionality of the brand itself.
Phase One: Strategic Foundation and Audience Refinement
Before we touched a single campaign, we spent time deeply understanding XOTIQ’s audience and competitive landscape. We analyzed their competitors—brands like Saint Jane Beauty, Fara Homidi, and KILIAN—to identify what messaging resonated in the luxury CBD and clean beauty space. We also dug into XOTIQ’s existing customer data to build detailed audience personas around their three core segments: luxury shoppers, health-conscious consumers, and CBD enthusiasts.
From there, we restructured their entire ad account architecture. We separated campaigns by platform and objective, ensuring each channel had a clear purpose. Meta would focus on discovery and top-of-funnel storytelling, showcasing XOTIQ’s luxurious packaging and unique value proposition. Google would capture high-intent search traffic from people already looking for premium CBD beauty products. And we planned to introduce YouTube and LinkedIn as supporting channels to reach wellness-focused professionals and lifestyle-driven audiences.
We also overhauled their creative strategy. The existing ads didn’t do justice to the brand, so we worked with XOTIQ to develop premium visuals and copy that matched the sophistication of their packaging and positioning. Every ad had to feel like an invitation into a world of conscious luxury—not just another product pitch.
Phase Two: Multi-Platform Launch and Optimization
Once the foundation was set, we launched a coordinated campaign across Meta, Google, YouTube, and LinkedIn. Each platform had a tailored approach:
On Meta (Facebook and Instagram), we built campaigns around lifestyle storytelling. We showcased the sensory experience of XOTIQ—the textures, the scents, the luxurious unboxing—targeting users who followed wellness influencers, luxury beauty brands, and CBD lifestyle accounts. We used dynamic product ads to retarget site visitors and tested multiple creative formats, from carousel ads highlighting individual products to video ads that told the brand’s origin story.
On Google, we focused on high-intent keywords like “luxury CBD skincare,” “vegan beauty products,” and “cruelty-free cosmetics with hemp.” We also ran Shopping ads to capture users actively searching for premium beauty solutions. Our strategy here was precision—bidding aggressively on terms that indicated purchase intent while avoiding broad, low-converting keywords.
On YouTube, we introduced skippable in-stream ads that positioned XOTIQ as a lifestyle brand, not just a product. These videos targeted users watching wellness content, luxury beauty reviews, and clean living channels. The goal was brand elevation and awareness within XOTIQ’s premium niche.
On LinkedIn, we ran sponsored content targeting wellness professionals, beauty industry insiders, and health-conscious executives—people who aligned with XOTIQ’s values and had the purchasing power to invest in luxury self-care.
Throughout this phase, we monitored performance daily, optimizing based on cost per acquisition, click-through rates, and ROAS. We shifted budget toward top-performing platforms and creatives while testing new angles to keep the campaigns fresh and engaging.
Phase Three: Scaling and Refinement
As the campaigns matured, we focused on scaling what worked. Meta became the primary revenue driver, so we increased budget allocation there while maintaining a strong presence on Google for search capture. We refined our audience targeting using lookalike audiences based on XOTIQ’s best customers and layered in interest-based targeting around luxury fashion, holistic wellness, and premium skincare.
We also introduced advanced remarketing strategies, creating segmented audiences based on behavior—people who viewed specific product pages, added to cart but didn’t purchase, or engaged with ads but didn’t visit the site. Each segment received tailored messaging designed to move them closer to conversion.
Creative testing became an ongoing priority. We rotated new ad variations every two weeks, testing everything from headline angles to visual styles. We discovered that ads emphasizing the CBD and hemp benefits performed exceptionally well with health-conscious audiences, while ads showcasing the luxury packaging resonated more with high-end shoppers.
By the end of this phase, XOTIQ’s advertising efforts had transformed from scattered and underperforming to strategic, scalable, and highly profitable.
Results
Within four months of partnership, XOTIQ’s paid advertising engine was firing on all cylinders. The brand went from struggling with inconsistent conversions to building a repeatable, scalable acquisition system that drove real revenue.
Return on ad spend skyrocketed from an initial 2.1x to an impressive 9.7x ROAS—a performance that’s exceptional for luxury beauty and reflective of XOTIQ’s high product margins and premium positioning. This wasn’t the result of slashing prices or running discount-heavy promotions. Every sale came from customers who valued the brand’s unique proposition and were willing to pay for quality.
Monthly revenue from paid ads increased by over 380%, with Meta driving the majority of conversions and Google providing consistent, high-intent traffic. YouTube and LinkedIn contributed to brand elevation and brought in a steady stream of qualified leads who converted at higher-than-average rates.
Cost per acquisition dropped by 58%, allowing XOTIQ to acquire more customers without increasing budget. This efficiency meant they could reinvest savings into creative production, inventory, and expanding their product line.
Customer lifetime value also improved. The refined targeting strategy brought in buyers who were genuinely aligned with XOTIQ’s values—customers who came back for repeat purchases and became brand advocates.
Perhaps most importantly, XOTIQ established itself as a credible player in the luxury CBD beauty space. They were no longer just another brand trying to compete with giants like Chanel and Dior—they were carving out their own lane, attracting a loyal customer base that valued conscious luxury and plant-based innovation.
The partnership didn’t just drive sales. It gave XOTIQ the marketing infrastructure and strategic clarity needed to scale sustainably, compete confidently, and continue growing in one of the most competitive industries in eCommerce.
