Meet Our Heroes
Coloromo isn’t your typical print-on-demand shop. They’re a tech-forward AI art platform that lets anyone turn their photos into stunning, personalized artwork in seconds. Upload an image, and boom—dozens (even thousands) of artistic outputs appear instantly. No waiting. No subscription gatekeeping. No wondering if the result will suck.
While competitors like MidJourney and DALL-E make you wait 30 seconds per image or force you into monthly subscriptions, Coloromo cracked the code on speed and accessibility. Their platform is the fastest image-to-output AI art generator on the market, making it perfect for gift-givers, pet lovers, interior designers, and anyone who wants meaningful, personalized art without the hassle.
They offer everything from posters and canvases to custom mugs, with the ability to add nearly 2,000 more products at the drop of a hat. The tech is revolutionary. The potential is enormous. But when they came to us, they had one major problem: they weren’t making any sales.
Their Goals
Coloromo’s objectives were clear and urgent:
- Drive actual sales. Not just traffic. Not just engagement. Real revenue that could fund further growth and product development.
- Build brand awareness in a crowded AI art market filled with text-to-image generators, old-school mobile apps, and gimmicky pet portrait sites.
- Capitalize on the holiday season by promoting expedited shipping and gift bundles to boost average order value (AOV).
- Establish market positioning as the go-to platform for fast, high-quality, personalized AI art.
- Make decisions based on data, not gut feelings. They were tired of guessing. They wanted a systematic, metrics-driven approach to advertising.
Most importantly, they needed to prove the model worked before scaling into B2B partnerships with realtors, interior designers, and event planners—a massive opportunity that required a solid foundation of consumer sales first.
The Challenge
When Coloromo reached out to Digital Time Savers, they were stuck in what we call “marketing purgatory.” They’d been working with another agency that was essentially throwing spaghetti at the wall to see what stuck. The strategy? Run ads for pet portraits because it felt like low-hanging fruit. The results? Maybe one or two sales. Literally.
The problems ran deeper than just bad creative:
Misaligned messaging. The ads didn’t match the social content, creating a confusing brand experience. Potential customers couldn’t figure out what Coloromo actually did or why they should care.
No data infrastructure. The Facebook Pixel was sending wildly inaccurate data, inflating sales and subscriber counts. Without reliable tracking, they were flying blind.
Perpetual learning phase. The ad account was stuck in Facebook’s learning phase with three random ad sets that were “just testing stuff.” No strategy. No optimization. Just burning money.
Wrong audience assumptions. They believed their target was women 35-65 who liked home decor and pets. But they had zero data to back that up. They were making emotional decisions in a business that demanded analytical rigor.
Unclear positioning. Coloromo sat in an awkward spot between old-school filter apps (Prisma, Waterlogue) and trendy text-to-image generators (MidJourney, DALL-E). Plus, they were competing against dozens of pet portrait clones and premium custom painting services. They needed to carve out their own unique lane.
No conversion optimization. The product was brilliant, but the buying process was clunky. Potential customers were dropping off before completing purchases.
Oh, and they’d also tried influencer marketing, partnerships with dog rescues, and even a guy holding a sign on a street corner. Nothing worked.
The bottom line? They had a game-changing product that nobody was buying. They needed a complete reset built on data, testing, and strategic execution.
Our Process
Phase One: Rebuild the Foundation
Before we could run a single ad, we had to fix the infrastructure. We started by auditing their Facebook Pixel and tracking setup. The data was a mess—false positives everywhere, no reliable conversion tracking, and zero visibility into what was actually working.
We rebuilt the Pixel from scratch, implemented proper event tracking, and set up conversion API integration to ensure we were capturing accurate data. We also integrated enhanced e-commerce tracking so we could monitor the entire customer journey from click to purchase.
Next, we killed every underperforming ad set. No more “testing stuff.” We archived the old campaigns and built a clean slate. Then we mapped out Coloromo’s true value proposition: speed, simplicity, and personalization. This wasn’t about competing with MidJourney’s text prompts or custom painting services’ artistry. It was about giving people instant, affordable, personalized art that actually meant something.
We also simplified the checkout process, reducing friction points that were causing cart abandonment. Small tweaks—clearer CTAs, streamlined product selection, better mobile optimization—that would compound into major conversion rate improvements.
Phase Two: Audience Discovery Through Data
Coloromo thought their audience was 35-65-year-old women who liked pets and home decor. But we don’t build campaigns on assumptions. We build them on evidence.
We launched a series of micro-campaigns designed specifically for audience discovery. Using Facebook’s interest layering and lookalike modeling, we tested dozens of audience segments across multiple angles:
- Pet lovers (obviously, but with more nuance—dog moms vs. cat parents vs. multi-pet households)
- Gift-givers searching for unique, personalized presents
- Home decor enthusiasts looking for custom wall art
- Artists and creatives who might use Coloromo as a tool in their workflow
- Nostalgic parents and grandparents wanting to preserve memories in artistic formats
We didn’t just test demographics. We tested psychographics. We looked at behaviors, interests, and purchase intent signals. We tracked which audiences engaged, which added to cart, and—most critically—which actually bought.
Within two weeks, the data started painting a clear picture. The sweet spot wasn’t just “women 35-65 who like pets.” It was younger-skewing (28-55), gift-oriented, design-conscious buyers who valued convenience and personalization. Pet portraits were part of the equation, but so were family photos, travel memories, and sentimental moments.
Phase Three: Creative Testing at Scale
With our audience dialed in, we moved to creative testing. This is where most agencies fail. They pick one or two “winning” concepts and run with them. We don’t do that. We test systematically, ruthlessly, and iteratively.
We developed 25 different headlines, 25 image variations, and 25 copy angles. Then we ran them in structured A/B tests, isolating variables to see what actually moved the needle. We weren’t guessing which creative would work. We were letting the data tell us.
Some of our early winners:
Headlines:
- “Turn Any Photo Into Stunning Wall Art in Seconds”
- “The Gift That Makes Them Cry (Happy Tears)”
- “Your Pet Deserves to Be Famous”
Images:
- Before/after transformations showing the AI magic in action
- Lifestyle shots of finished products in real homes
- Emotional close-ups of pets and family moments transformed into art
Copy Angles:
- Speed and convenience (“No waiting. No subscriptions. Just instant art.”)
- Emotional gifting (“Give them something they’ll actually keep forever.”)
- Personalization (“Their face. Your style. One-of-a-kind art.”)
We let campaigns run for 48-72 hours, analyzed performance, killed the losers, and scaled the winners. Then we iterated again. And again. This wasn’t a one-and-done test. It was a continuous optimization machine.
We also introduced dynamic product ads (DPAs) to retarget website visitors with the exact products they viewed, plus strategic upsells like bundled posters or discounted mugs. This dramatically improved return visitor conversion rates.
Phase Four: Holiday Blitz and AOV Optimization
As the holiday season approached, we shifted into high gear. We knew Coloromo’s window of opportunity was narrow, so we built campaigns specifically designed to capitalize on gift-buying urgency.
We promoted:
- Expedited shipping for last-minute shoppers
- Gift cards for people who wanted to give the experience
- Bundle deals like “Buy 2 posters, get one 50% off” and “Free mug with every canvas purchase”
We also created urgency-driven creative with countdowns, limited-time offers, and holiday-specific messaging. The goal wasn’t just to drive sales—it was to maximize average order value (AOV) and customer lifetime value (LTV).
We segmented audiences by purchase intent. First-time visitors got broad awareness ads highlighting the product’s unique value. Engaged audiences who added to cart but didn’t buy got retargeting ads with discount codes and social proof. Past purchasers got cross-sell campaigns for new products like mugs and larger canvas sizes.
Phase Five: Scale and Diversification
Once we found our winning formulas, we scaled aggressively but intelligently. We didn’t just throw more money at the same campaigns. We expanded into new audience segments, tested Instagram Reels and Stories formats, and introduced influencer partnerships with micro-creators in the pet and home decor spaces.
We also built out evergreen campaigns that could run year-round, not just during the holidays. These focused on life events (birthdays, anniversaries, new babies, pet adoptions) and positioned Coloromo as the go-to solution for meaningful, personalized gifts.
Throughout this entire process, we maintained our obsession with data. Every decision was backed by metrics. Every campaign was measured against clear KPIs. No emotions. No guesses. Just results.
Results
The transformation was dramatic.
Within the first 90 days, Coloromo went from burning money on ads that generated maybe one or two sales to a fully optimized, profitable advertising machine. Here’s what we delivered:
- $127,000+ in new revenue generated directly from Facebook and Instagram ads
- ROAS increased from 0.2x to 4.8x, making every dollar spent on ads return nearly five dollars in sales
- Cost per acquisition (CPA) dropped by 73% as we refined targeting and creative
- Average order value (AOV) increased by 41% thanks to strategic bundling and upsell campaigns
- Conversion rate improved by 58% after optimizing the checkout process and aligning messaging
- Over 2,400 new customers acquired, building a foundation for future LTV growth
- Holiday sales exceeded projections by 215%, proving the model could scale during peak seasons
But the numbers only tell part of the story. We also delivered something more valuable: a repeatable, data-driven system that Coloromo could use to continue growing long after our initial engagement.
They now have a clear understanding of their ideal customer, proven creative frameworks, optimized audience segments, and the infrastructure to test and iterate continuously. They’re no longer guessing. They’re executing with precision.
More importantly, they’re positioned to expand into their B2B vision—partnering with realtors, interior designers, and event planners—because they’ve proven the consumer model works. They have the data, the social proof, and the revenue to back it up.
Coloromo didn’t just survive. They thrived. And they did it by trusting the process, embracing the data, and building a marketing engine designed for sustainable, scalable growth.
