Meet Our Heroes
Adore Fashion is a UK-based online fashion retailer with a sharp edge: they sell luxury world brands at prices below recommended retail. Think designer pieces that feel indulgent but don’t break the bank. Their model is simple but powerful: make high-end fashion accessible to more people without compromising on authenticity or quality.
When Joe Teasdale reached out to Digital Time Savers, Adore Fashion had a vision but lacked the infrastructure to turn it into consistent revenue. They had a growing inventory, a clean website, and a strong value proposition. What they didn’t have was a clear paid advertising strategy or the systems to turn clicks into customers at scale.
Their monthly ad budget was modest: £700. They were running boosted posts on Facebook and Instagram and had dabbled in TikTok, but nothing was optimized, nothing was tracked properly, and nothing was working consistently. It was the classic story of a scrappy eCommerce brand with potential but no roadmap.
Their Goals
Joe’s goal was straightforward and ambitious: generate £4,000 in monthly profit within three to six months. Not revenue. Profit. That meant the ads needed to do more than just drive traffic. They needed to convert cold audiences into buyers, retain customers, and scale profitably across multiple platforms.
Adore Fashion also wanted to reach their ideal audience: women aged 30 to 65, particularly during peak shopping windows like the holiday season when men are scrambling to buy gifts for their wives. The geographic focus was the UK, and the competition included established luxury resale platforms like The Luxury Closet and Tessabit.
In short, they needed a full-funnel paid advertising system that could compete with bigger players while working within a tight budget.
The Challenge
When we dug into Adore Fashion’s existing setup, the issues became clear fast.
First, their advertising approach was reactive, not strategic. Boosted posts might give you a quick engagement bump, but they don’t build a funnel. There was no audience segmentation, no retargeting, no cohesive messaging across platforms. They were spending money but not learning anything from it.
Second, their creative assets were inconsistent. Some posts performed okay, others flopped. There was no testing framework, no data on what messaging or visuals resonated with their audience. Everything was guesswork.
Third, their tracking was a mess. Without proper pixel implementation, conversion tracking, or attribution modeling, it was nearly impossible to know what was working. They were flying blind, which meant every pound spent felt like a gamble.
And finally, they were underutilizing their platforms. Facebook and Instagram were getting some attention, but Google Ads and YouTube, both critical for eCommerce at this price point, were barely touched. Google Ads had an account, but it wasn’t active or optimized. YouTube wasn’t even in the mix.
The luxury fashion resale market is crowded and competitive. Adore Fashion had a great offer, but they were invisible to the people who needed to see it.
Our Process
Phase One: Foundation and Infrastructure
Before we could spend a single pound on ads, we needed to fix the plumbing.
We started by overhauling their tracking setup. Facebook Pixel, Google Tag Manager, and conversion events were implemented and tested to ensure every sale, add-to-cart, and page view was being captured accurately. This wasn’t glamorous work, but it was essential. You can’t optimize what you can’t measure.
Next, we built out their audience architecture. Using Facebook and Instagram data, we created custom audiences based on website behavior, engagement, and lookalikes modeled after their best customers. We segmented by intent: cold traffic, warm engagers, and hot retargeting pools. Each group would get different creative and messaging tailored to where they were in the buyer journey.
On Google, we restructured their dormant account. We set up Shopping campaigns to showcase their inventory visually, Search campaigns targeting high-intent keywords like “luxury designer handbags UK” and “designer fashion sale,” and Display retargeting to follow visitors across the web. We also launched YouTube as a discovery and storytelling channel, using video ads to highlight the luxury experience and below-retail pricing that made Adore Fashion unique.
During this phase, we also conducted competitive research. We analyzed what The Luxury Closet and Tessabit were doing, identified gaps in their messaging, and positioned Adore Fashion as the smarter, more accessible alternative.
Phase Two: Creative Testing and Messaging Strategy
Once the infrastructure was in place, we moved into creative development and testing.
For Facebook and Instagram, we developed a variety of ad formats: carousel ads showcasing multiple products, single-image ads with strong lifestyle photography, and video ads that told a story about luxury within reach. We tested different hooks: “Designer Fashion at 30% Off RRP,” “Treat Yourself Without the Guilt,” and “The Luxury You Deserve, the Price You’ll Love.”
We also leaned into seasonal timing. Knowing that the holiday season was a key window, we crafted campaigns specifically aimed at men shopping for their wives and women treating themselves during the gifting rush. The messaging was warm, aspirational, and rooted in value.
On Google, we optimized product feeds, wrote compelling ad copy, and tested different bidding strategies to find the sweet spot between cost and conversion. YouTube ads focused on brand storytelling: short, punchy videos that introduced Adore Fashion’s mission and highlighted the quality and authenticity of their inventory.
Every week, we reviewed performance data, killed underperforming ads, scaled winners, and fed insights back into the creative process. This wasn’t set-it-and-forget-it. It was active, iterative, and data-driven.
Phase Three: Scaling and Optimization
By month three, we had momentum. The funnel was working. Retargeting was bringing people back. Lookalike audiences were finding new customers who matched the profile of existing buyers. Conversion rates were climbing.
Now it was time to scale.
We increased ad spend strategically, funneling more budget into the campaigns and platforms that were delivering the best ROAS. Facebook and Instagram carousel ads became the workhorse of the account, consistently driving sales at a 4x+ return. Google Shopping campaigns brought in high-intent buyers searching for specific designer items. YouTube built awareness and primed cold audiences for retargeting later.
We also introduced upsell and cross-sell strategies within the campaigns, promoting higher-ticket items to warm audiences and bundling offers during peak shopping windows like Black Friday and the holiday season.
Throughout this phase, we stayed in close contact with Joe, providing weekly reports, transparent data, and strategic recommendations. He could see exactly where his money was going and what it was producing.
Results
Within six months, Adore Fashion hit their goal and then some.
Monthly profit climbed to over £4,200, exceeding Joe’s initial target. Revenue increased by 320%, driven by a steady flow of new customers and repeat buyers. The average ROAS across all platforms settled at 4.7x, with some campaigns pushing as high as 6x during peak periods.
Organic traffic also grew as a side effect of the paid strategy. The increased brand visibility and social proof from strong ad performance led to a 180% boost in direct and organic search traffic.
Customer acquisition cost dropped by 40% as the funnel matured and retargeting became more efficient. And because we built a sustainable, scalable system, Adore Fashion wasn’t just hitting their numbers once. They were doing it month after month.
Perhaps most importantly, Adore Fashion was no longer competing on luck or guesswork. They had a full-stack advertising system, clean data, proven creative frameworks, and the confidence to keep growing.
From boosted posts to a multi-platform profit machine in under six months. That’s what happens when strategy meets execution.
