Meet Our Heroes
BroWorks isn’t your typical web design agency. While most agencies are out there building WordPress sites and tweaking CSS, BroWorks is living on the bleeding edge of tech. They specialize in custom Webflow websites and blockchain development, specifically for the NFT space. Their superpower? Speed and specialization.
Their offer is absurdly bold: a fully custom website designed and developed in Webflow in just 7 days. Not a template. Not a half-baked landing page. A real, polished, brand-aligned website. Then, in the next 7 days, they handle the entire blockchain side: smart contract development, minting functionality, and crypto wallet integration. That means NFT creators go from nothing to a live, mint-ready website in under two weeks.
It’s the kind of turnaround time that makes competitors sweat. But speed means nothing without clients. And that’s where BroWorks hit a wall.
Their Goals
BroWorks had the product. They had the process. What they didn’t have was a consistent stream of NFT creators knocking on their door.
Their goal was simple but ambitious: attract high-quality NFT project founders who were ready to invest serious money into launching their collections. These weren’t hobbyists minting ape JPEGs in their basement. These were entrepreneurs with $50k+ in savings, earning $300k+ a year, and serious about building a brand in the NFT space.
They wanted clients who understood the value of a premium website and blockchain infrastructure. People who saw NFTs not as a fad, but as a business.
BroWorks needed a steady pipeline of inbound leads from the USA, Canada, and the UK. And they needed it fast.
The Challenge
BroWorks had been running ads before, but not the kind that brought in NFT clients. Their Facebook and Instagram campaigns were focused on hiring, not client acquisition. They had never run Google Ads. Their organic presence was solid, but slow. And in a market as volatile and fast-moving as NFTs, slow doesn’t cut it.
The NFT market itself was also tricky. It’s niche, crowded with noise, and filled with skepticism. Everyone’s been burned by a rug pull or a overhyped project that went nowhere. Trust is low. Attention spans are shorter than a TikTok video. And the people who actually have money to spend on a professional NFT website? They’re being pitched by dozens of agencies, most of whom don’t understand blockchain at all.
BroWorks also faced a positioning problem. They weren’t just competing with web design agencies. They were competing with DIY platforms, offshore dev shops, and scrappy freelancers who promised the moon for $500. The challenge wasn’t just getting in front of NFT creators. It was proving they were worth the investment.
Oh, and they had a modest budget to start: $800 a month. Not exactly a war chest.
Our Process
We knew this wasn’t going to be a plug-and-play campaign. The NFT space is too specialized, too noisy, and too skeptical for generic ads. We needed to build a system that educated, built trust, and converted fast.
Phase One: Audience Research and Market Positioning
Before we wrote a single ad, we spent time living inside the NFT world. We joined Discord servers. We scrolled NFT Twitter. We studied successful NFT launches and dissected what made their websites work. We looked at what competitors like NFTU.io were doing and where they were falling short.
We identified three key insights:
- NFT creators don’t trust agencies. They’ve been burned by developers who overpromise and underdeliver. Trust had to be earned fast.
- Speed is a competitive advantage. Most agencies take 4-6 weeks to launch a basic site. BroWorks’ 7-day promise was a game-changer, but only if we could communicate it clearly.
- The offer had to feel premium, not cheap. This wasn’t about undercutting competitors. It was about positioning BroWorks as the only team that could deliver both design excellence and blockchain expertise, fast.
We built our messaging around one core idea: “Your NFT collection deserves a website as unique as your art. We’ll build it in 7 days.”
It was bold. It was specific. And it spoke directly to the pain point: NFT creators who were stuck waiting on slow developers while their launch timelines slipped.
Phase Two: Creative Strategy and Ad Development
We developed a multi-layered creative strategy across Facebook and Google.
On Facebook and Instagram, we leaned into visual storytelling. We created carousel ads showcasing BroWorks’ past NFT projects, highlighting the speed and quality of their work. Each slide featured a different NFT website they’d built, with captions like:
- “This website went from concept to live in 7 days.”
- “Minting-ready in under 2 weeks. No delays. No excuses.”
- “Your NFT drop doesn’t have to wait months for a developer.”
We also tested video ads featuring quick behind-the-scenes clips of the Webflow design process and smart contract integration. The goal was to demystify the process and make BroWorks feel like a partner, not a vendor.
We targeted males aged 20-35 in the USA, Canada, and the UK, using interest-based targeting around NFTs, blockchain, Ethereum, crypto investing, and entrepreneurship. We layered in behaviors like “early adopters of technology” and income targeting to focus on high earners.
On Google, we built a search campaign targeting high-intent keywords like:
- “NFT website developer”
- “custom NFT website design”
- “blockchain website development”
- “mint-ready NFT website”
- “Webflow NFT website”
We also ran Google Display ads retargeting people who had visited BroWorks’ NFT landing page but hadn’t converted.
Phase Three: Landing Page Optimization
BroWorks already had a solid NFT landing page, but we made a few tweaks to increase conversions. We tightened the headline to emphasize the 7-day promise. We added social proof in the form of testimonials from previous NFT clients. We simplified the contact form and added a clear, bold CTA: “Get Your NFT Website in 7 Days – Start Now.”
We also added a section breaking down exactly what happens in the first 7 days (design and Webflow build) and the second 7 days (smart contract, minting, and wallet integration). Transparency builds trust, and trust converts.
Phase Four: Launch and Optimization
We launched both Facebook and Google campaigns simultaneously with a $800/month budget, split 60/40 between Facebook and Google.
Week one was all about data collection. We tested multiple ad variations, audience segments, and bidding strategies. By week two, we started seeing patterns. Facebook carousel ads showcasing actual NFT websites outperformed video ads. Google search ads targeting “mint-ready” and “blockchain website” keywords had the highest conversion rates.
We killed underperforming ads, doubled down on winners, and reallocated budget toward the highest-ROI channels. By week four, we had a lean, mean lead generation machine.
We also implemented a retargeting strategy on Facebook, serving ads to people who visited the NFT landing page but didn’t fill out the contact form. These ads focused on objection-handling: “Still not sure? See how we built 3 NFT websites in one week.”
Phase Five: Scaling and Refinement
By month two, BroWorks was getting consistent inbound leads. But not all leads are created equal. Some were tire-kickers. Some were hobbyists with no budget. We worked with BroWorks to refine their intake process and qualify leads faster.
We also introduced a lead magnet: a free guide titled “The 7-Day NFT Website Blueprint: What You Need Before You Launch.” This helped pre-qualify leads and positioned BroWorks as experts in the space.
On the ad side, we tested new angles. We ran ads highlighting case studies, client testimonials, and side-by-side comparisons of “before BroWorks” vs. “after BroWorks” NFT websites.
By month three, we had a repeatable system in place. New ad creatives were tested weekly. Winning campaigns were scaled. Retargeting lists were refreshed. And BroWorks had more NFT clients than they could handle.
Results
In just 90 days, BroWorks went from zero NFT client acquisition campaigns to a consistent pipeline of high-ticket projects.
Here’s what we achieved:
- 47 qualified leads generated in the first 90 days
- 12 new NFT clients signed, each worth $8,000-$15,000 per project
- $120,000+ in new revenue directly attributed to the campaigns
- ROAS of 5.2x across Facebook and Google combined
- Cost per qualified lead dropped from $85 in month one to $42 by month three
- Landing page conversion rate increased from 2.1% to 6.8% after optimization
Facebook ads drove the highest volume of leads, while Google search ads brought in the highest-intent prospects. The combination of both platforms created a full-funnel system that captured attention, built trust, and converted fast.
BroWorks didn’t just get clients. They got the right clients. High-budget NFT creators who understood the value of a premium, fast-turnaround website and blockchain development. The kind of clients who refer other clients.
Within three months, BroWorks had more work than they could handle and started building a waitlist. Not bad for an $800/month starting budget.
