Meet Our Heroes
Broker-Review.net isn’t your typical financial services company. They run a reporting service that helps victims of broker scams find legitimate recovery options. In a market flooded with both scammers and recovery scammers, they built their reputation on transparency and real results. But when they came to us, their paid advertising was a mess. Previous PPC managers had burned through budget with little to show for it, and their SEO network wasn’t converting the traffic they needed.
Their audience? People searching desperately for terms like “broker scam,” “forex scam recovery,” and “report fraudulent broker.” These are high-intent, emotionally charged searches from people in Europe and Asia who’ve been burned before and need a trustworthy solution.
Their Goals
Broker-Review.net wanted to scale their depositor acquisition through Google Ads while keeping their cost per acquisition at or below $500. They also needed a partner who understood the compliance complexities of their industry and could navigate the strict advertising policies around financial recovery services.
With a starting budget of $5,000 per month, they were ready to invest, but only if we could prove the system worked.
The Challenge
When we first looked under the hood, we found three major problems:
Previous campaigns were bleeding money. Their former PPC managers had targeted broadly, attracting clicks from people who had no intention of becoming depositors. The account structure was chaotic, budgets were misallocated, and conversion tracking was either broken or nonexistent.
Multiple websites created confusion. Broker-Review.net had built out several related domains over the years, and their previous team tried to run ads across all of them without a unified strategy. This fragmented their budget and diluted their messaging.
Compliance landmines everywhere. Google’s policies around financial recovery services are strict. One wrong keyword, one poorly worded ad, and the entire account could be suspended. Their previous managers didn’t have the expertise to navigate this, which led to constant disapprovals and wasted time.
Add to that the fact that they were targeting multiple countries across Europe and Asia (excluding third-world markets), and you can see why this wasn’t a plug-and-play situation.
Our Process
We knew this project required a methodical, phased approach. We couldn’t just flip a switch and expect results. Here’s how we did it:
Phase One: Consolidation and Compliance Cleanup
First, we consolidated their web properties and chose the strongest domain to build around. Instead of spreading budget thin across multiple sites, we focused all efforts on Broker-Review.net as the primary conversion hub.
Next, we rebuilt their Google Ads account from scratch. We restructured campaigns around tightly themed ad groups based on scam-related keywords like “broker scam recovery,” “forex fraud report,” and “binary options scam.” Every ad was written to comply with Google’s financial services policies while still speaking directly to the pain points of scam victims.
We also set up proper conversion tracking so we could measure every depositor and attribute them back to the exact keyword and ad that brought them in.
Phase Two: Targeting and Testing
With the foundation in place, we launched campaigns targeting their core markets in Europe and Asia. We excluded lower-intent countries and focused on regions where their services had the highest close rates.
We tested multiple ad variations, experimenting with different emotional angles. Some ads leaned into urgency (“Report Your Broker Scam Today”), while others emphasized trust and transparency (“Verified Recovery Service for Scam Victims”). We also tested landing page variations to see which messaging converted best.
Within the first month, we identified the winning combinations and began scaling budget into the top performers.
Phase Three: Scale and Optimize
Once we hit a consistent $500 CPA, Broker-Review.net gave us the green light to scale. We doubled their monthly budget from $5,000 to $10,000, carefully monitoring performance to ensure efficiency didn’t drop.
We introduced audience layering, using remarketing lists to re-engage visitors who didn’t convert on their first visit. We also expanded into similar high-intent keywords we’d initially held back on, and tested new geo-targets within their approved regions.
Throughout this phase, we maintained weekly reporting calls to keep the client in the loop and adjust strategy based on what was working.
Results
The transformation was exactly what Broker-Review.net needed:
Achieved and maintained a $500 cost per depositor, hitting their target CPA consistently month over month.
Scaled monthly ad spend from $5,000 to $10,000 without sacrificing efficiency or lead quality.
Generated 20+ new depositors per month at peak performance, turning their paid advertising channel into a predictable revenue driver.
Reduced wasted spend by over 60% by eliminating low-intent keywords, consolidating web properties, and tightening geographic targeting.
Built a compliant, sustainable Google Ads system that could scale further without risking account suspensions or policy violations.
Broker-Review.net went from a chaotic, underperforming PPC setup to a streamlined lead generation machine. They now have a clear path to continue scaling, and the data to back up every decision.
